To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
MINI Enters Initial Contractual Phase With Dealers
Mon Jun 18 12:00:00 CEST 2001 Press Release
MINI, a division of BMW of North America, has issued Letters of Intent to 70 dealer candidates in 29 states, generally located in major metropolitan and progressive urban areas throughout the United States.
Woodcliff Lake, NJ June 18, 2001....MINI, a division of BMW of North America,
has issued Letters of Intent to 70 dealer candidates in 29 states, generally
located in major metropolitan and progressive urban areas throughout the United
States.
The Letters of Intent signify MINI's intentions to enter into a MINI passenger
car dealer agreement with the notified candidates. This represents the second
stage in MINI's plans to introduce its passenger cars back into the United
States market.
MINI received an overwhelming number of proposals from prospective candidates
seeking a MINI passenger car dealer agreement, which reflects the strong
interest and demand already generated for MINI's 2002 United States debut.
Jack Pitney, general manager for MINI stated, "We had such strong interest in
the MINI franchise that it was difficult to narrow down the field. That was
the hard part, but now we are pleased to be on the way to having great MINI
passenger car dealers." Pitney added that "the reception from the public to
MINI has been unbelievable and so it is doubly great that we can now tell
people where they may find their MINI in the coming months."
The Letter of Intent details the standards required for a MINI passenger car
dealer agreement to be awarded. These include standards on sales staff,
showroom environment, technical support and service.
MINI, an independent brand with a legendary heritage, has its own unique
identity separate from vehicles presently distributed by the BMW Group. MINI
dealers will have a distinct retail environment showcasing the unique
characteristics of MINI passenger cars, and dedicated sales and technical
staff. The majority of MINI dealers will have either new facilities or new
showrooms adjacent to existing BMW Group line-makes.
A dealer locator will shortly be available on MINIUSA.com.
The MINI brand will sell approximately 100,000 passenger cars per year
worldwide, with approximately 18,000 allocated for distribution in the United
States market for 2002. Prices for the MINI Cooper will start below $18,000.
MINI is a Division of BMW of North America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country.
The BMW Group is currently represented in the U.S. through a network of more
than 341 BMW passenger car, 321 BMW Sports Activity Vehicle and 153 BMW
motorcycle retailers. BMW US Holding Corp., the Group's headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the World
Wide Web on the BMW homepage at http://www.bmwusa.com and www.miniusa.com.