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PressClub USA · Article.
BMW of North America Names Rob Mitchell To Head Corporate Communications Department
Mon Jul 02 12:00:00 CEST 2001 Press Release
BMW of North America, LLC announced today that it has named Rob Mitchell as Manager, Corporate Communications Department.
Press Contact.
Martha McKinley
BMW Group
Tel: 123
Fax: 201-573-8416
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Author.
Martha McKinley
BMW Group
Woodcliff Lake, New Jersey, July 1, 2001...BMW of North America, LLC announced
today that it has named Rob Mitchell as Manager, Corporate Communications
Department. Mitchell is a twenty-five year veteran at BMW of North America and
succeeds Jack Pitney, who was promoted to General Manager in charge of the new
MINI brand.
Following his experience in BMW retails sales, Mitchell joined BMW of North
America in 1976 as a Regional Sales Training Manager. Two years later, he was
named National Sales Training Manager.
In 1981, after BMW of North America took over the sales and distribution of BMW
motorcycles in the US, Mitchell joined the Motorcycle Group as Marketing
Manager.
He joined the Corporate Communications Department in 1986 as Product
Communications Manager, being responsible for media relations for all BMW
products, technology and motorsports.
"My first car was a BMW and I fell in love with it right away," said Mitchell.
"Who says relationships don't last these days? When you're as passionate about
something as I am about BMW, it's a lifelong commitment."