BMW OF NORTH AMERICA TO LAUNCH NEXT GENERATION TELEMATICS SERVICES

WOODCLIFF LAKE, NJ, August 14, 2001 -- BMW of North America, LLC, has selected
ATX Technologies of Dallas, TX and Cross Country Automotive Services of Boston,
MA to develop enhanced integrated telematics services for its model year 2003
vehicles. Services such as automatic collision notification and
one-press-of-the-button emergency call response will provide BMW drivers with
the latest advances in summoning assistance and emergency medical help.

Location-based roadside assistance will be delivered by Cross Country
Automotive Services in concert with ATX Technologies. This telematics solution
will be able to accurately locate motorists who require roadside assistance in
the United States and Puerto Rico, in turn allowing prompt dispatching of the
nearest available service provider. The ultimate goal is to reduce customer
down time when rendering assistance.

BMW of North America, LLC, pioneered the introduction of on-board navigation
systems when it first offered nationwide map database coverage with its 1997
model year 5 and 7 Series. When combined with an integrated cellular telephone,
location enhanced roadside and emergency assistance became just a push of the
button away. This combination became a standard offering on all 7 Series,
effective March 2000. BMW's telematics service has been continuously enhanced
since its launch, with the model year 2003 application targeted to offer
upgraded services, with or without the on-board navigation system.

Hans Duenzl, Vice President of Aftersales & Engineering at BMW of North
America, stated: "The alliance of ATX Technologies and Cross Country Automotive
Services will result in greater customer satisfaction due to quicker response
times. BMW believes this is a break-through solution delivered by two
respected telematics service providers. We believe that telematics should be
designed to reinforce our customers' expectations that BMW is providing them
with leading edge technology and safety."

Steve Millstein, CEO and president of ATX Technologies, commented: "We are
excited to partner with BMW to provide the caliber of innovative services its
customers expect. We are confident this customized BMW telematics system will
be viewed by BMW owners as an essential part of the BMW driving experience."

Mike Saxton, CEO and president of Cross Country Automotive Services, affirmed:
"CCAS is pleased to provide its best in class mobility related customer service
as a critical component to BMW's next-generation communications platform. For
over 30 years, CCAS has helped automotive companies such as BMW retain valuable
customers by providing industry-leading roadside assistance, safety & security
and concierge services. Through this partnership, the company will continue to
set the industry standard for customer service as the industry moves toward
adopting future telematics solutions."

ATX Technologies
ATX Technologies, Inc, headquartered in Dallas-Fort Worth, provides
leading-edge telematics services for mobile applications including automatic
collision notification, location-based emergency response and roadside
assistance, stolen vehicle location, navigation and other location-based
information services. The company pioneered in-vehicle and automotive
aftermarket applications of telematics beginning in 1995. Strategic alliances
include Siebel Systems and IBM. For more information, visit
www.atxtechnologies.com.

Cross Country Automotive Services
Headquartered in Boston, Massachusetts, Cross Country Automotive Services
(www.CrossCountry-Auto.com) is the leading provider of mobility-related
customer service programs in North America, including emergency roadside
assistance, telematics support, direct marketing and customer relationship
management. Over 1,400 Cross Country employees serve more than 100 corporate
clients and their more than 40 million customers each year. Cross Country
Automotive Services is a member of The Cross Country Group, the largest
privately held provider of customer service programs in the United States.

BMW of North America
BMW of North America was established in 1975. Since then, the company has
grown to include marketing, sales and financial service organizations in the
United States; a South Carolina manufacturing operation; DESIGNWORKS/USA, an
industrial design firm in California; a technology office in Palo Alto and
various other operations throughout the country. BMW is represented in the
U.S. through a network of more than 340 car, 315 Sports Activity Vehicle and
160 motorcycle retailers. BMW US Holding Corp., the Group's headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW products is available to consumers via the World Wide Web
on the BMW homepage. The address is: http://www.bmwusa.com.

Contacts:

David J. Buchko,
BMW of North America, LLC
201-307-3789
dave.buchko@bmwna.com

Gary Wallace
ATX Technologies
972-753-6230
gwallace@track.com

Kathy Cavolina
Cross Country Automotive Services
520-770-4742
kcavolina@crosscountry-auto.com