PressClub USA · Article.
IT ROCKS...IT ROLLS...IT'S THE STREETCARVER FROM BMW
13.08.2001 Press Release
If carving the perfect turn on pavement is your passion, BMW has the ultimate skateboard for you - the BMW StreetCarver.
send an e-mail
WOODCLIFF LAKE, NEW JERSEY, August 13, 2001...If carving the perfect turn on
pavement is your passion, BMW has the ultimate skateboard for you - the BMW
StreetCarver. By applying its legendary expertise in automotive design and
technology to a new genre of mobility, BMW has developed an award-winning
product that allows riders to experience the thrill of surfing or snowboarding
wherever there's pavement.
An innovative aluminum steering mechanism derived from the original BMW 5
Series chassis allows spectacular steering maneuvers, while ensuring excellent
stability and roadholding. Its progressive steering action allows riders to
shift weight and change direction while maintaining full control as they
"carve" turns. For optimal damping, the deck features the same wood and
fiberglass insert sandwich construction used for snowboards.
Safety features include wear indicators on the hard rubber covers of the
aluminum wheels, which indicate when it is necessary to replace the running
surface. Rubber grip tapes on the upper side of the deck help prevent
slipping, and maintenance-free wheel bearings ensure long-term smooth running.
Prior to its U.S. debut, the BMW StreetCarver has already amassed several
international design awards, including:
* Red Dot 2000 - one of the most recognized design awards in the world
* I.D. Magazine Award
* IF Award 2001
* Good Design Award 2000
* Baden-Wuerttemberg 2001.
Long board heaven on earth, the BMW StreetCarver measures 33.5 inches long, 11
inches wide and 6.3 inches in height. Recommended for ages 12 and up, the BMW
StreetCarver has a manufacturer's suggested retail price of $495.00 and is
available through BMW retailers nationwide. Specifications and ordering
information are also available at www.streetcarver.com, http://bmwonline.com,
or by calling (888) BMW-ONLINE.
BMW Group in America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country. The BMW Group is represented in the U.S. through a
network of more than 340 car, 315 Sports Activity Vehicle and 160 motorcycle
retailers. BMW US Holding Corp., the Group's headquarters for North, Central
and South America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the World
Wide Web on the BMW homepage at http://www.bmwusa.com and www.miniusa.com.