MINI GEARS UP FOR MOTORING MINI USA debuts MotoringGear tm merchandise on www.miniusa.com

Woodcliff Lake, New Jersey, September 20, 2001...MINI USA has debuted the first
of its MotoringGear tm merchandise on its website; www.miniusa.com.

A racing and movie legend, Mini has been a stylish European icon for over 40
years. With over 5.3 million sold, Mini is the world's favorite small car
brand. Mini has triumphed in countless car rallies, co-starred with Michael
Caine in The Italian Job, and been owned by the likes of Paul McCartney, Clint
Eastwood and David Bowie.

With an all-new MINI arriving in the U.S. in March 2002, the MotoringGear tm
collection allows a new generation of MINI fans to share in the historic return
of this motoring legend.

There is no other car quite like MINI, and MotoringGear tm has been
specifically designed to express MINI's unique design and exhilarating
performance. All of the high-quality items in the collection express MINI's
stylish and adventurous personality to the fullest.

Highlights include a distinctive MINI Cuckoo Clock that, on the hour, produces
a revving MINI in lieu of a cuckoo; a MINI Baby Racer that introduces the very
young to the joys of MINI motoring; and a MINI Wind-Up Radio for use wherever
your MINI might take you.

Full details can be found on www.miniusa.com

COLLECTION HIGHLIGHTS:

MINI Cuckoo Clock $85.00

A cuckoo clock with a difference: there's no cuckoo. Instead, a miniature MINI
pops out to the sound of a real MINI Cooper's engine. At night, a light sensor
deactivates the hourly "chime" automatically. A silver finish housing surrounds
a MINI speedometer clock face design.

MINI Baby Racer $55.00

Styled by MINI designers, the MINI baby racer proves that you are never too
young to 'Motor', and introduces toddlers to the joys of driving a MINI.
Standard equipment includes super-direct steering and sturdy rubber tires for
excellent handling. Meets US toy safety standards. The racer has a 12-month,
50,000-mile bumper-to-bumper guarantee.

COMING SOON:

MINI Watch $75.00

Helps count the minutes until you can be with your MINI again.

* Minute hand styled after speedometer's pointer
* Hours shown in speedometer-style display
* Stainless steel case with alloy bezel
* Metal strap designed to emulate MINI seatbelt webbing

From the mouth of the designer:

"Inspired directly by the details of the car, I wanted the MINI watch to allow
MINI drivers to carry a little bit of their MINI wherever they go. It had to
be bold and chunky and fun, just like a MINI."

MINI Solar/Crank Radio $105.00

Wind up, turn on, tune in, - and enjoy hours of listening pleasure wherever you
go. This self-powered radio frees you from the constraints of the national
grid. With power generated by either a crank handle or a built-in solar panel,
it's just made for all the out-of-the-way places your MINI might take you.

* FM, AM reception
* Translucent blue plastic casing
* Jacks for headphones and AC adapter
* Includes NiCd rechargeable battery

MINI Pen Set $30.00

Beautifully designed, high quality; classically MINI. An individualist's pen
set which will appeal to those who appreciate classic lines and great design.
In short, a typical MINI fan.

* Fountain pen and ballpoint in cigar tube case
* Matt chrome-plated brass with translucent
orange plastic
* Pens write black

MINI USA - a Division of BMW of North America
BMW of North America has been present in the United States since 1975. Since
then, the BMW Group in the United States has grown to include marketing, sales
and financial service organizations for the BMW and MINI brands; a South
Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in
California; a technology office in Silicon Valley and various other operations
throughout the country.

The BMW Group is currently represented in the U.S. through a network of more
than 341 BMW passenger car, 321 BMW Sports Activity Vehicle and 153 BMW
motorcycle retailers. BMW US Holding Corp., the Group's headquarters for
North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the World
Wide Web on the BMW homepage at http://www.bmwusa.com and www.miniusa.com.