BMW 760i: THE ULTIMATE LUXURY DRIVING MACHINE - NOW IN A PERFORMANCE VERSION

Woodcliff Lake, New Jersey, February 3, 2004 ... Following the success of BMW's
flagship 7 Series models, the new 760i is being introduced at the Chicago Auto
Show as the ultimate-performance version of the award-winning 745i. Starting
where the 745i leaves off, the 760i adds the 6.0-liter V-12 direct injection
438-horsepower engine of the 760Li, massive 20-inch double-spoke performance
wheels, and a host of new features. This is the first time a short-wheelbase 7
Series has been available in the US with 12-cylinders, an expression of the
ultimate driving experience. It will retail for an MSRP of $110,495, including
destination and handling.

The V-12 powering the new 760i is the same smooth direct-injection power plant
offered in the 760Li, delivering a monumental 438 horsepower and 444 lb-ft. of
torque, derived from 6.0 liters of displacement, four overhead camshafts and
four valves per cylinder. Its 12 cylinders are arranged in a 60° "vee" of two
cylinder banks that are perfectly balanced; combined with the relatively even
power pulses of so many cylinders, results in a supremely smooth propulsion
unit. This stunning power plant can propel the 760i to 60 mph in only 5.4
seconds.

Like all 7 Series models, the 760i comes standard with an advanced STEPTRONIC
6-speed automatic transmission. 6-Speeds enables the transmission to always
find exactly the right gear for the right situation. STEPTRONIC allows the
driver to shift, using buttons on the sport steering wheel, to select whatever
gear is desired for more hands-on driving. The many innovations of this
lightweight and compact premium unit include Mechatronic controls, which
combine hydraulic and mechanical elements and reduce external wiring, and
Standby Control, which reduces fuel consumption and the tendency to creep
during idling in gear, and an electric driver interface.

The double-spoke performance wheels (style 149) in sizes 9 x 20-inch front, 10
x 20-inch rear, are mated to 245/40 R20 front and 275/35 R20 rear performance
tires capable of sure-footed grip all the way up to the 7's maximum speed of
149 mph.

The 760i contains numerous features that are either optional or not available
on the 745i, such as self-leveling rear suspension, electronic damping control
(EDC), sport steering wheel with STEPTRONIC controls, 20-way front Comfort
Seats with Active Support and Active Ventilation, seat heating in front and
rear seats, Logic-7 premium Hi-Fi system with 6-CD changer, optional pearl
leather sport seats (no charge), and high-gloss dark-wood trim, along with a
"V12" logo on the front side panels and wider front grille surrounds.

Some of the features common to all BMW 7 Series models are Bi-xenon headlights
with dynamic auto-leveling, park-distance control, rain-sensing windshield
wipers, DVD-based navigation, hands-free integrated cell phone, generously
sized ventilated disc brakes (348 mm/13.6 in. at the front and 345 mm/13.7 in.
at the rear), Active Roll Stabilization, Variable-ratio, variable-assist,
rack-and-pinion Servotronic power steering, self-leveling rear suspension,
soft-close trunk-lid, as well as Dynamic Traction Control (DTC).

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 73 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

# # #

Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

# # #