BMW GROUP REPORTS FIRST QUARTER SALES; SECOND-BEST MONTH FOR BMW GROUP AND BMW BRAND

Woodcliff Lake, NJ - April 1, 2004 ... The BMW Group (BMW and MINI brands
combined) reported an increase of 9 percent in March sales for 25,545 vehicles
compared to the 23,432 sold that month in 2003, making it the second-best sales
month in the BMW Group's history. The BMW Group also reported year-to-date
sales of 61,241 vehicles, a slight decrease (1.8 percent) from the 62,382 sold
in the first quarter of 2003.

BMW Brand Reports Sales
BMW of North America, LLC reported its second best month ever, and a 10 percent
increase in March sales of automobiles and Sports Activity Vehicles, to 22,688
vehicles compared to the 20,611 reported last March.

New products such as the all-new 6 Series and the X3 Sports Activity Vehicles
are becoming available at dealerships, contributing to BMW's the strong sales.

Year-to-date, sales of BMW brand vehicles were down slightly, 2.3 percent, for
sales of 52,970 vehicles compared to 54,199 vehicles sold in first three months
of 2003.

BMW Automobile Sales
BMW's automobile sales increased 1 percent in March, to 17,733 versus 17,517 in
the same month a year ago. First quarter sales were down 8.6 percent, to
41,924 automobiles compared to 45,889 in the same period a year ago.
BMW Sports Activity Vehicle Sales
Year-to-date, sales of BMW Sports Activity Vehicles are up 60 percent in March
due to sales of the new X3. Total March SAV sales were 4,955, compared to
3,094 vehicles sold in March 2003. Inventories of BMW's X5 Sports Activity
Vehicles remain low which was reflected in sales of that model. Year-to-date,
sales of SAVs are up 33 percent for 11,046 vehicles versus the 8,310 sold in
the first three months of 2003.

Certified Pre-owned
Certified Pre-owned BMW sales were strong, too, as the company reported its
second-best month ever with 6,846 vehicles sold over the 5,402 last March, an
increase of 27 percent. Year-to-date, the company reported sales of 17,322 CPO
vehicles, up 14 percent over the 15,204 units sold during the first quarter of
2003.

MINI Brand
MINI Automobiles
Demand for MINI brand automobiles continued as the MINI division celebrated its
second anniversary in the U.S. market on March 22nd. Inventories of both
models continue to be low, with less than a ten-day supply available to
dealers. First quarter sales of MINI automobiles are up 1.1 percent with sales
of 8,271 over the 8,183 sold in the first three months of 2003. March 2004
sales were up with 2,857 cars sold compared to 2,821 sold a year ago, an
increase of 1.3 percent.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is
located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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