BMW GROUP SALES RISE BY15% IN SEPTEMBER

Monthly records for BMW and MINI
Superb market launch for BMW 1 Series

Munich. The BMW Group continued its successful course worldwide and in
September recorded a 15.1% increase in sales. In the month under review,
118,173 BMW, MINI and Rolls-Royce cars were delivered to customers (previous
year: 102,633). For the first nine months of the year, the rate of growth was
8.8% or 887,293 vehicles (previous year: 815,317).

The BMW brand recorded a rise in sales in September of 17% to 98,200
automobiles (previous year: 83,959). Never in the history of the company have
more BMW cars been delivered to customers in one month. Up to and including
September, the figure was 743,927 units. This is an increase of 9.7% over the
previous year (678,115). Starting from what was already a high level last year,
the increase for the MINI brand was 6.7% to 19,903 units (previous year:
18,649) ? once again, a new record. Over the nine-month period, the increase
was 4.2% to 142,881 MINI delivered to customers (previous year:137,131).
Rolls-Royce supplied 70 Phantoms in September. The number of Rolls-Royce
automobiles sold since the beginning of the year has now reached 485.

Dr. Michael Ganal, member of the Board of Management of BMW AG responsible for
sales and marketing, comments: "The new BMW 1 Series marked a major expansion
of our model range in September. Initial customer reactions show not only that
there is a demand for premium vehicles in this segment, but that they welcome
the vehicle concept ? unique in this class ? of a rear-wheel drive for its
superior handling characteristics." In just under two weeks, 5,654 of these
cars have already been handed over to customers. The company is expecting to
deliver at least 10,000 BMW 1 Series vehicles a month for the rest of the year.

Annual target confirmed: percentage sales growth in the high single-digit range
September sales confirmed the sustained growth path of the BMW Group. Ganal:
"We are assuming that the dynamic development of the first nine months of 2004
will continue in the fourth quarter too. This means that we will reach our
target of increasing BMW Group sales on a yearly basis by a percentage in the
high single-digit range."

In a comparison between regions, the Asian markets have once again shown
dynamic development that is well above average. Here, in the first nine months
of the year, the increase at Group level is 13.9% to 70,339 automobiles
delivered (previous year: 61,754). In the Chinese markets, sales actually rose
by 20.9% to 18,781 (previous year: 15,529) units.

In Europe, the clearest growth impulses were provided in those countries in
which the BMW Group has established sales subsidiaries in the last year. The
lead is taken here by Greece, with an increase of 56.0% to 4,963 BMW and MINI
vehicles delivered (previous year: 3,181). Another example is Ireland, where
sales rose by a third (+33,7%) to 5,243 units (previous year: 3,921).

The Motorcycles segment showed an increase on a monthly basis for the fourth
time in a row. Sales rose in September by 19.4% to 7,402 units (previous year:
6,198). In a nine-month comparison, the number of deliveries is still slightly
below the previous year, due to model cycle factors. Year-to-date September,
1.9% fewer BMW motorcycles, or 72,186 units, were sold than in the same period
last year (73,618).

** Download press release for chart: BMW Group sales Year-to-Date September
2004 at a glance

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