MINI UNITED - A MAGNET FOR FANS FROM AROUND THE GLOBE

25,000 Enthusiasts from more than 40 Countries Converged on Silverstone to Wish MINI a Happy 50th Birthday

Woodcliff Lake, NJ/Silverstone U.K. - May 26, 2009... The third edition of what has already become the legendary MINI United Festival was held this year from May 22nd - May 24th in glorious sunshine at the Formula One track in Silverstone, England. Some 25,000 fans from more than 40 countries made the pilgrimage to the world’s premier gather of its kind. They arrived in over 10,000 MINI models, most of them lovingly individualized. Numerous German fan clubs made their way to the venue, mostly setting out by car on the long journey to the UK. Even for participants from as far afield as Russia, the USA and South Africa, no effort or cost was too great to ensure they could pay personal tribute to the British classic on its 50th birthday. Likewise determined not to miss out on this winning mix of racing action, music festival and lifestyle spectacular were a whole raft of celebrities.

As part of the world premiere for the new Mayfair and Camden special models, the now 75-year old Mary Quant – British style icon and inventor of the mini-skirt – disclosed a long-guarded secret: the designation “mini-skirt” is not derived from the celebrated brevity of the garment; it was her much-loved car that inspired her to choose the name.

To mark the 50th anniversary, MINI also took the wraps off a reinterpretation of George Harrison’s flamboyant model. This one-off, presented to Olivia Harrison on Saturday night, fully met the precise design brief of the Beatles’ widow. She accepted the MINI on behalf of the Material World Charitable Foundation, a charity which George Harrison founded in 1973. The car will be auctioned this year to raise funds for the foundation. “George was a huge MINI fan and he would have enjoyed this new version. The fact that the 50th anniversary celebrations for MINI will also benefit our foundation has made it an enjoyable as well as meaningful collaboration,” said Olivia Harrison.

But there were plenty more unique models to get pulses racing among the fans. British fashion designer Paul Smith again presented the model created by him, while the designs by David Bowie, Kate Moss, Missoni and the acclaimed illustrator and graphic designer Alan Aldridge were also on display. Similarly drawing approving looks were the original cars from films like “The Italian Job” and “Austin Powers.”

The major highlight of the MINI United Festival was the appearance of “modfother” Paul Weller, former front man of the two legendary bands The Jam and The Style Council and now a long-standing and highly successful solo artist. “As I’ve been driving MINI all my life, I was delighted to be able to join in the 50th birthday celebrations,” said Weller. As a tribute to the British artist, the band Twisted Wheel performed a cover version at the festival of one of his classic numbers, “That’s Entertainment.” The track will be exclusively available from the MINI website: www.minispace.com.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com
www.miniusanews.com

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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com and select “USA” from the list of National PressClubs. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.

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