PressClub USA · Article.
BMW Group increases worldwide sales in October
Mon Nov 09 10:45:00 CET 2009 Press Release
+++ Retail in China, India, Brazil already higher than last year +++ BMW sales increase for first time since one year +++
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Munich. The BMW Group increased its global sales in October. A total of 115,252 BMW, MINI and Rolls-Royce brand automobiles were delivered to customers – a 2.0% increase over the same month last year (113,011). During the period from January to October, 1,054,811 (prev.yr. 1,226,844 / -14.0%) vehicles were sold. The company remained on its growth track in the emerging markets of China (9.558 / +81.0%), India (343 / +55.9%) and Brazil (838 / +224.8%) in October. In these markets the BMW Group was able to exceed the sales volume achieved for the whole of 2008 after just ten months. Ian Robertson, Member of the Board of Management of BMW AG, responsible for sales and marketing: “We are aiming to set new sales records in China, India and Brazil in 2009.” Commenting on the overall trend, Robertson added: “Our sales figures have been steadily recovering since April – and we were able to make gains in October as planned. We expect to see further solid growth in November and December. Our goal is to remain the world’s leading premium manufacturer once again in 2009.”
Besides China, India and Brazil, the company was also able to
increase sales volumes in a series of other markets. In the
high-volume markets of the U.K. (12,991 / +34.8%) and Spain (4,693/
+4.0%), for instance, deliveries rose substantially in some cases.
The BMW Group also reported strong growth in many smaller markets, including Austria (1,414 / +16.8%), South Africa (1,750 / +15.8%), South Korea (1,100 / +24.3%), Thailand (243 / +18.0%), Argentina (321 / +34.3%) and the Netherlands (1,915 / +6.5%).
For the first time since one year, the BMW brand achieved a slight increase of 0.4%, with 95,859 (prev.yr. 95,507 / +0.4%) units worldwide in the month under review. A total of 873,318 BMW vehicles were delivered in the year to the end of October. In terms of individual models, the BMW Z4 in particular made major gains in October with 2,079 (prev.yr. 919 / +126.2%) vehicles sold; while 4,780 (prev.yr. 2,796 / +71.0%) BMW 7 Series were delivered to customers worldwide in the month under review. The 1 Series also saw strong growth in October with a total of 19,404 deliveries (prev.yr. 17,902 / +8.4%). Ian Robertson: “Over the next two years we will be expanding or renewing more than half of our model range: starting with the new BMW 5 Series Gran Turismo and the BMW X1, which have been on the market since 24 October. Both models are being extremely well received – orders are higher than anticipated.” He added: „In 2009, again, we will clearly sell more than one million BMW’s.“
The continued popularity of the MINI and the variety of different models available ensured that sales volumes were up 11.1% for the premium compact car brand (19,323 deliveries/prev.yr. 17,386). The MINI Convertible again performed extremely well and, with 2,172 sales worldwide, made the biggest gains (+336.1%). Many more customers than last year opted for the Hatch and Clubman versions of the MINI One this October, with a total of 3,974 units sold (prev.yr. 2079 / +91.1%).
Rolls-Royce Motor Cars delivered 70 (prev.yr. 118 / -40.7%) automobiles to customers in the month under review and sold 531 (prev.yr. 945 / -43.8%) vehicles in the year to the end of October. According to Ian Robertson: “The Rolls-Royce Ghost order bank stretches well into mid 2010. We already have many customers who have either paid a deposit or signed a preliminary contract. The first vehicles will be delivered to customers by the end of this year.”
Motorcycle sales totalled 6,728 (prev. yr. 7,714/ -12.8%) units worldwide in October. For the year to the end of October, 76,443 (prev.yr. 88,464 / -13.6%) motorcycles were delivered to customers.
BMW Group sales in/up to October 2009 at a glance
In Oct. 2009
Comp. to previous year
Up to and incl. Oct. 2009
Comp. to previous year
BMW Group Automobiles
Rolls-Royce Motor Cars
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Telephone: +49 89 382-68796, Fax: +49 89 382-24418
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Telephone: +49 89 382-23362, Fax: +49 89 382-24418
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The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of more than 1.43 million automobiles and over 101,000 motorcycles for the 2008 financial year. Revenues for 2008 totalled EUR 53.2 billion, with earnings before interest and taxes (EBIT) of EUR 921 million. The company employed a global workforce of approximately 98,000 associates on 30 June 2009.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.