All-new Connectivity Solution, MINI Connected, Offers More Motoring Enjoyment.

* World-first in-car entertainment technology integrates the Apple iPhone.
* Safe, convenient, intuitive control of all functions via the MINI operating system.
* World debut of in-car web radio.
* MINI Connected brings enhanced user functionality and customization to the MINI-exclusive, Mission Control.
 
Woodcliff Lake, New Jersey – February 22, 2010… MINI Connected, a new technology unique to MINI, opens up a new dimension of in-car entertainment. The new system will make its debut at the 2010 Geneva International Motor Show next week.

MINI Connected.
MINI Connected offers new options to further enhance the driving fun associated with the brand by intelligently connecting the driver, his MINI and the outside world. The new MINI Connected system will be launched simultaneously with the MINI Countryman, as an option on the newest member of the MINI brand lineup.

With MINI Connected, MINI is the first carmaker to offer a newly developed USB interface with functionality that enables such a high level of integration of the iPhone into the in-car audio and infotainment system. This MINI-exclusive technology provides the basis for unprecedented integration of Smartphone functions, and takes the in-car integration of modern Smartphone telecommunications, entertainment and online functions to a whole new level.

The innovative iPhone interface provides robust data exchange capabilities, allowing a range of infotainment, navigation and communication functions to be used on board the vehicle. MINI Connected also allows functions to be enhanced or personalized to the driver’s individual preferences.

MINI Connected offers diversity and flexibility across a host of different functions, something new to the auto industry. The technology is future-adaptable, and will guarantee customers instant access to future innovations in the fields of entertainment, communication, navigation and information.

All of the functions integrated through MINI Connected, courtesy of the Apple iPhone, are activated and controlled using the vehicle’s existing operating system. When the system is fitted with the optional MINI Visual Boost radio, the full range of MINI Connected functions can be used. The radio’s high-resolution color display is integrated in the Center Speedo, and the center console-mounted MINI joystick provides convenient, simple and intuitive operation.

The existing MINI operating structure allows drivers to select and activate any function with minimal distraction from the road, so the MINI Connected information and instructions follow the MINI’s familiar display logic. The system can easily be customized; applications can be selected or deselected quickly and conveniently using the vehicle controls.

World-first: the MINI Connected web radio function.
As an example of the new possibilities opened up by MINI Connected, the new web radio function will be demonstrated during the Geneva Auto Show. Once a MINI is linked to the outside world via MINI Connected, the driver has a choice of radio stations streamed to the vehicle from anywhere in the world, provided the station is available in the extensive station database. MINI is the world’s first carmaker to offer this type of function as a manufacturer-installed option on a production vehicle.

Exclusive to MINI: Mission Control.
MINI Connected also incorporates the Mission Control module, which made its debut in the MINI 50 Camden anniversary model. Mission Control evaluates a vast range of vehicle information, driving situations and vehicle environment-related signals to supply the driver with relevant commentary and instructions in customary MINI style. Mission Control gives the driver an even stronger sense of interacting directly with the vehicle, reinforcing the whole concept of the MINI as a car with character and personality.

The vehicle-related signals are used to generate constantly changing, situation-dependent messages. The dialogue may take the form of safety and comfort-related advice, such as prompts to fasten a seatbelt or guidance on the air conditioning system; or it may provide information relating to the current driving situation and operating status (for example, outside temperatures or fuel tank level). The wide repertoire of messages, which marks a significant advance over previous systems, makes for a continually varied dialogue between the MINI and its driver, even in familiar and frequently recurring everyday driving situations. And thanks to MINI Connected, Mission Control now offers extensive functional enhancement and personalization options, such as a choice of language versions and driving modes.

MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975.  Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 90 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com
www.miniusanews.com

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