Pricing Announced for All-New BMW 528i Sedan

Woodcliff Lake, NJ – April 16, 2010… BMW has announced pricing for the all-new 2011 BMW 528i Sedan. The new 528i will arrive at BMW Centers in July and is priced from $45,425 including $875 Destination & Handling. Based on the all-new, 6th-generation BMW 5 Series, the new 528i receives BMW’s 3.0-liter inline-6 engine with magnesium-aluminum construction and 240 horsepower, plus BMW’s new 8-speed automatic transmission as standard equipment. Despite these enhancements, the base MSRP is $1,400 lower than the 528i’s 2010 predecessor.

As on any other BMW vehicle, BMW Ultimate Service, with $0 maintenance for the first 4 years or 50,000 miles, is included.

“When we announced the pricing for the 535i and 550i earlier this month, people were thrilled with what great value they represented,” said Jack Pitney, Vice-President of Marketing for BMW of North American. “With the 528i BMW is uniquely positioned to offer a full range of midsized luxury-performance Sedans that, true to the philosophy of EfficentDynamics, offer better performance and improved efficiency than their predecessors at prices that are even more competitive.”

The all-new 2011 BMW 5 Series combines a whole new look, inside and out, with new powertrain options and even more cutting-edge technology. Design features emblematic of BMW are to be found at the front with its kidney grille inclined slightly forward. The new 5 Series chassis is 55% stiffer than its already-impressive predecessor.

The new 528i is equipped with BMW’s celebrated 3.0-liter inline-6 engine, now enhanced to produce 240 horsepower and 230 lb-ft of torque. These figures represent improvements of 10 and 30, respectively, over the previous-generation 528i. As a result, the new 528i is expected to accomplish the 0-60mph sprint in 6.6 seconds (preliminary), compared to 7.1 seconds for the previous model. The normally aspirated engine is equipped with Valvetronic throttle-less intake technology and weighs approximately 355 lbs thanks to its exotic magnesium-aluminum engine block construction. EPA mileage estimates will be available closer to the July on-sale date.

In addition to the standard 8-speed automatic transmission, new 17-inch light alloy wheels with all-season run-flat tires are standard on the 528i, while the optional Sport Package includes 18-inch light alloy wheels with high-performance run-flat tires. Inside, drivers will find standard lumbar support and a larger standard moonroof.

Options and packages for the 528i are very similar to the 535i Sedan with a few exceptions. Xenon headlights will be a stand-alone option on the 528i. The Dynamic Handling Package will provide Driving Dynamics Control and Dynamic Damping Control, which is quick enough to adjust the damping at a rear wheel after a front wheel has encountered a road imperfection at highway speeds. Integral Active Steering is not offered on the 528i.

BMW EfficientDynamics technologies are featured where appropriate on the 528i, including Brake Energy Regeneration, Valvetronic, Electric Power Steering, and on-demand operation of engine accessory drives. Lightweight materials are used to balance the vehicle. Components such as doors, hood, front fenders, and suspension assemblies are made of aluminum.

The driver assistance systems offered with the new 5 Series include an all-new Parking Assistant, Top View cameras, and Frontal Collision Warning with application of the brakes when ordered with Active Cruise Control plus Stop & Go. Other driver assistance features available include Active Blind Spot Detection, Lane Departure Warning, a Head-Up Display, and BMW Night Vision with Pedestrian Detection.

The BMW 528i will join the 535i and 550i in BMW showrooms in the US in July.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 93 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

The BMW Group

With its three brands – BMW, MINI and Rolls-Royce – the BMW Group is one of the world’s most successful premium manufacturers of cars and motorcycles. It operates internationally with 24 production sites in 13 countries and a global sales network with representation in more than 140 countries.

During the financial year 2009, the BMW Group sold approximately 1.29 million cars and more than 87,000 motorcycles worldwide. The profit before tax for 2009 was euro 413 million, revenues totaled euro 50.68 billion. At 31.December 2009, the BMW Group had a workforce of approximately 96,000 employees.

Long-term thinking and responsible action have long been the foundation of the BMW Group’s success. Striving for ecological and social sustainability along the entire value-added chain, taking full responsibility for our products and giving an unequivocal commitment to preserving resources are prime objectives firmly embedded in our corporate strategies. For these reasons, the BMW Group has been sector leader in the Dow Jones Sustainability Indices for the last five years.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com

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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com.  Additional information, images and video may be found at www.bmwgroupusanews.com.  Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.

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