“Quality in automobile construction can only be created where
tradition and progress are combined.” The idea of BMW Group
Classic can hardly be expressed any better. And even this idea has
already developed into a tradition. The concept originates from a BMW
advertisement to celebrate the 75th anniversary of the automobile
– 50 years ago.
BMW Group Classic coordinates all the activities of the BMW Group
which are associated with the history of the company, its products and
three brands. The relevant classic activities of BMW, MINI and
Rolls-Royce are unified under the auspices of BMW Group Classic. The
platform is formed by the classic mainstays of museum, archives, club
support and the BMW Centre, as well as event organisation and specific
classic communication. Classics from the BMW Group’s own
collection are not simply housed in the museum, they are on the road
at events throughout the world.
BMW Group Classic succeeded BMW Group Mobile Tradition in 2008. When
this department was originally established in 1994, it focused on the
preservation of historic cars and motorcycles as mobile testimonies to
eras in the history of the BMW brand. As the global boom in classic
vehicles developed, new fields of activity opened up, such as
technical support, organisation and participation in events, and
contemporary communication of historic information.
Please find attached the Press Kit "Past with future: Everything
about BMW Group Classic."