SEWELL MINI OF PLANO NOW OPEN: Dedicated MINI Dealership features dramatic design and fun

Woodcliff Lake, NJ – May 27, 2011… Not everything is bigger in Texas! Last night Plano celebrated the grand opening of MINI’s newest dealership. Sewell MINI of Plano is now open and features dramatic interior and exterior design, along with plenty of features for a family-friendly showroom and service experience.

“We are excited to be the exclusive MINI dealer in Collin County,” said Carl Sewell, chairman and CEO of Sewell Automotive Companies. “This was the perfect opportunity to add an iconic brand to our network of dealerships and we look forward to showcasing our tradition of superior service to new and established MINI enthusiasts.”

The 23,000 square-foot showroom and service center is not only a stunning display of architectural design, but is also specifically designed with the customer in mind to make buying and servicing a MINI more fun than ever before. An arcade-style waiting area is open for customers to either challenge each other at the X-Box station or try their skills on one of the vintage multi-game arcade machines; iPads are available for loan. For MINI customers who are just as passionate about their pets as their cars, fully stocked car wash and pet wash stations will open later this year.

The interior features (see images on www.miniusanews.com) include a large highway mural on the ceiling, with a suspended fiberglass body of a MINI hardtop cruising over visitors’ heads. Sewell also commissioned a local artist, Wilhelmina Adams, to develop four custom paintings featuring the dealership’s mascot, “Bull,” an English bulldog. There is also a classic Mini on display in the showroom, it’s positioned going through one of the facility’s interior walls.

The exterior was completed in MINI’s traditional style, with black walls and large brand logo displays. An added feature can be seen at night, when 180 feet of LED lights shine from the soffits and mimic the changing colors of MINI vehicles’ interior mood lighting.

Hundreds of guests attended the store’s grand opening celebration on May 26, where they enjoyed a Battle of the Bands featuring The Spazmatics and Destroyer, a KISS cover band.  Guests were treated to delicious fare from Chef Kent Rathbun, more than 61 arcade-style games and tunes spun by DJ Lucy Wrubel. 

“This is truly a one-of-a-kind facility and reflects not only MINI, but Sewell in every way,” said Klint Guerry, general manger of Sewell MINI of Plano. “

In celebration of the opening, Sewell MINI of Plano is also giving away a luxurious trip for two to London, complete with a visit to the birthplace of MINI. Visit store for details and registration.

Sewell Automotive Companies was awarded the MINI franchise by BMW Group for its superior customer service and sales reputation throughout the company’s one hundred years of selling vehicles in Texas. Sewell MINI of Plano, located near the Dallas North Tollway and Park Boulevard, is a convenient service location offering complimentary loan cars and extended hours for any MINI enthusiast living or working in or near Collin County.

MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975.  Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 105 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:  www.bmwgroupna.com

Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com.  Additional information, images and video may be found at www.miniusanews.com.

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