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BMW of North America Announces Agency Selections for Multicultural and Diversity Marketing
Tue Sep 13 22:46:00 CEST 2011 Press Release
Woodcliff Lake, NJ – Tuesday, September 13, 2011… BMW of North America today announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.
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Kenn Sparks
BMW Group
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Woodcliff Lake, NJ – Tuesday, September 13, 2011…BMW of North America today announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.
BMW USA
Matlock Advertising and Public Relations in Atlanta, GA will retain the BMW account and continue its long history with the company in its current capacity. BMW has added Ramona in New York City to also serve BMW in its diversity marketing efforts. Ramona is a division of MDC’s Kirshenbaum Bond Senecal + partners (kbs+p), who was recently named lead creative agency for BMW USA.
“Both of these agencies bring a unique set of strengths to the table that will compliment BMW,” said Dan Creed, Vice President, Marketing, BMW of North America. “We are looking forward to working with our talented roster of agencies as we continue rolling out our strong product offensive.”
MINI USA
Sanders\Wingo Advertising in Austin, TX has been appointed to support all the diversity marketing activities for MINI USA.
“MINI's customer base is becoming increasingly diverse as our vehicle lineup expands, and Sanders/Wingo Advertising clearly understands the multicultural audiences that are key for us," said Jim McDowell, Vice President MINI USA. "As we continue to grow the brand, Sanders/Wingo's impressive capabilities in the areas of strategic planning and market research within multicultural segments will be crucial for increasing awareness of MINI's distinctive design, “go-kart handling” and extremely high level of customization."