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BMW i and Susanne Kaufmann Cosmetics Launch Purif-i

Woodcliff Lake, NJ – October 10, 2011… BMW of North America announced a partnership today between BMW i, the sustainable and visionary sub-brand from BMW, and Susanne Kaufmann, the exclusive Austrian natural cosmetics brand, to launch the innovative product concept, “Purif-i”, an all-natural hand sanitizer and moisturizer.

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All-Natural Hand Sanitizer Becomes First Product Launched in Conjunction with the Visionary Sub-Brand

 

Woodcliff Lake, NJ – October 10, 2011…BMW of North America announced a partnership today between BMW i, the sustainable and visionary sub-brand from BMW, and Susanne Kaufmann, the exclusive Austrian natural cosmetics brand, to launch the innovative product concept, “Purif-i”, an all-natural hand sanitizer and moisturizer.


“BMW i and Susanne Kaufmann are two distinct brands that are committed to a sustainable future, where environmental responsibility and luxury can coexist,” said Uwe Dreher, Central Marketing and Brand Manager for BMW i. “The unique collaboration between a natural cosmetics manufacturer and the BMW i mobility brand is an example of how nature and technology can work together and effectively enhance each other.”

 

Purif-i will be presented to select customers and media in October and November of this year in New York, Berlin and Hong Kong.  In New York, the product will debut at the BMW Guggenheim Lab, where a panel discussion will focus on the topic of “New Paths” in sustainability marketing.  In Berlin, “New Paths” will be examined from the artistic aspect, while in Hong Kong, the discussion will focus on the topic of product retail.


Purif-i was created for the BMW i generation, a generation always in search of products that not only make life in megacities easier, but also minimize environmental impact.  Purif-i is composed entirely of herbal extracts and a combination of intelligent, super active substances. It simultaneously sanitizes and softens hands, combining alcohol extracts from plants and liquid silk proteins that protect hands from drying out. Since it requires no water or a towel, it can be used anywhere, anytime.

 

Purif-i, created for BMW i is now on sale in stores and also available online at susannekaufmann.com.


SUSANNE KAUFMANN COSMETICS

Uncompromisingly natural, and consistently results-oriented, Susanne Kaufmann organic treats combine modern science with active ingredients from the world of Alpine flora to create one highly efficient skincare system. The purely natural, innovative products are created according to the strictest ecological principles in a small manufactory in the Bregenz Forest in Austria, and now have fans all over the world.

 

BMW i

BMW i stands for visionary vehicles and mobility services, inspirational design, and a new definition of premium that is based powerfully on sustainability. With BMW i the BMW Group is taking a holistic approach: tailored vehicle concepts, sustainability across the entire value-added chain plus supplementary mobility services make BMW i the new definition of individual mobility. Market rollout of the BWM i3 and BMW i8 is planned for 2013/2014. While the BMW i3 will have a purely electric drive, making it perfect for towns and cities, the interplay of electric motor and combustion engine in the BMW i8 plugin-hybrid will guarantee highly dynamic propulsion.

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AUTO CHINA 2024.

Beijing. 24/25 April 2024.

Here you can see the Webcasts of the BMW Group Night and Press Conference at the Auto China 2024; with the World Premieres of the new MINI Aceman and the new BMW i4.

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