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MINI USA and Banana Republic Announce “Gifts Come in All Sizes" Campaign
Wed Nov 30 22:45:00 CET 2011 Press Release
Woodcliff Lake, NJ – November 30, 2011 — Today MINI USA and Banana Republic announced the launch of “Gifts come in all Sizes,” a campaign that is not only fun for shoppers, but also gives back to local communities this holiday season. As part of the campaign, Banana Republic customers will have the opportunity to win one of five MINI Coupe vehicles (five one-year leases) and donate toys to the Boys and Girls Club of America that MINI Coupes will deliver from select Banana Republic locations.
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Woodcliff Lake, NJ– November 30, 2011 — Today MINI USA and Banana Republic announced the launch of “Gifts come in all Sizes,” a campaign that is not only fun for shoppers, but also gives back to local communities this holiday season. As part of the campaign, Banana Republic customers will have the opportunity to win one of five MINI Coupe vehicles (five one-year leases) and donate toys to the Boys and Girls Club of America that MINI Coupes will deliver from select Banana Republic locations.
On December 1, 150 Banana Republic stores across the USA will celebrate the launch of the campaign with holiday parties for customers. During the parties, attendees will receive instant game pieces. Once opened, the game piece will reveal either a winning discount or a one-year lease of a MINI Coupe. As part of both companies’ commitment to give back to those in need this season, four stores will be collecting toys for the Boys and Girls Club of America. From December 1 through December 15th, residents in Los Angeles, New York, Chicago and the Bay Area can donate at the following Banana Republic locations: The Grove (Los Angeles), Rockefeller Center (New York), Woodfield Mall (Chicago) and Corte Madera (Bay Area).
An extension of the campaign continues on Banana Republic's Facebook page with a "Gifts Come in All Sizes" game, which will be live from December 2 - 24, 2011. Fans are encouraged to play the game daily for a chance to win a year-long lease for a MINI Coupe, Virgin America flights, Banana Republic shopping cards and donations to the Boys and Girls Club Of America under the fan's name. Every day is a new chance to win a gift from Banana Republic and MINI USA this holiday season.
“This partnership with Banana Republic is another example of MINI taking a different approach to our marketing efforts,” said Tom Salkowsky, Manager of MINI USA Marketing. “It allows us to engage in helping our community, and extend that opportunity to customers and fans alike. It also ensures MINI is visible in some of the highest traffic retails locations this time of year, building brand awareness and introducing our newest model.”
“Banana Republic is excited to be partnering with MINI this holiday. Our ‘Gifts Come in all Sizes’ campaign is an extension of the community service our associates already do in stores, bringing joy to those who need it most,” said Chris Nicklo, Vice President of Marketing, Banana Republic.