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PressClub USA · Article.
BMW i premieres in London: New concepts mark the opening of the world’s first BMW i Store.
Wed Jun 13 12:30:00 CEST 2012 Press Kit
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To coincide with the opening of the world’s first BMW i Store on London’s Park Lane, the BMW Group will present the BMW i3 Concept with a new interior colour and materials concept. Based on the original concept car which premiered at last year’s Frankfurt International Motor Show (IAA), the BMW i3 Concept is now influenced even more heavily by the “next premium” approach, and in so doing trains the spotlight squarely on the issue of sustainability.
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Kenn Sparks
BMW Group
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