To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
BMW of North America Names The Winner of Their “0 to Desir3 in 5.9 Seconds” Contest
Tue Jun 12 22:53:49 CEST 2012 Press Release
Woodcliff Lake, NJ – June 12, 2012… Earl Duque of Los Angeles, CA, drove off in a brand new 2012 BMW 3 Series Sedan last week as the winner of the automaker’s “0 to Desir3 in 5.9 Seconds” contest. The contest asked participants to submit a video running approximately 5.9 seconds – a reference to the time it takes the vehicle to go from 0–60 mph – showing how much they “desire” a new BMW 3 Series Sedan.
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BMW Group
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Author.
Kenn Sparks
BMW Group
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The Winner Picked Up His All-New 2012 BMW 3 Series Sedan at BMW of Riverside (CA)
Woodcliff Lake, NJ – June 12, 2012… Earl Duque of Los Angeles, CA, drove off in a brand new 2012 BMW 3 Series Sedan last week as the winner of the automaker’s “0 to Desir3 in 5.9 Seconds” contest. The contest asked participants to submit a video running approximately 5.9 seconds – a reference to the time it takes the vehicle to go from 0–60 mph – showing how much they “desire” a new BMW 3 Series Sedan.
Duque’s winning video, “Test Drive Nostalgia,” features him and a
friend sitting behind the wheel of a car, wistfully daydreaming about
the sensation of test driving a BMW 3 Series Sedan. Utilizing green
screen technology, Duque seamlessly integrates this scene into a
pre-existing BMW 3 Series spot, resulting in a humorous new video. It
can be seen on facebook.com/bmwusa
and youtube.com/bmwusa. He will now
be able to relive the excitement of driving the new BMW 3 Series Sedan
on a daily basis.
“It takes an amazing amount of creativity to put together a
story and express one's self in less than 6 seconds," said Trudy
Hardy, Manager, BMW Marketing Communications and Consumer Events.
"Duque's passion and enthusiasm for our brand was clearly
recognized by his peers who actively took to Facebook and YouTube to
cast their votes in his favor.”
More than 2,000 videos were initially submitted for consideration in the contests. A panel of judges including U.S. Olympic swimmer and eleven-time Olympic medalist Natalie Coughlin, world champion professional baseball player Mark Teixeira, and filmmaker Kurt Miller chose 30 of the best entries based on creativity, innovation and uniqueness. From March 27th until April 9th, the videos were open to public voting, ending with Duque’s decisive win.
The contest was a part of a multifaceted creative campaign developed by KBS+ and designed to support of the launch of the all-new BMW 3 Series Sedan, which debuted at the North American International Auto Show in Detroit in January.
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BMW Group in America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 339 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 113 MINI passenger car dealers,
and 32 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com.
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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.bmwusanews.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.