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PressClub USA · Article.
Attendance record at the 13th BMW Motorrad Days.
Mon Jul 08 16:49:00 CEST 2013 Press Release
The 90 years BMW Motorrad anniversary, many new attractions and brilliant weather attracted 40.000 participants to Garmisch-Partenkirchen.
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Roy Oliemuller
BMW Group
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Roy Oliemuller
BMW Group
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Munich/Garmisch-Partenkirchen. The 13th BMW Motorrad
Days from July 5th to 7th 2013 was a success across the board. Last
year's record attendance was outdone once again with a total of over
40,000 visitors from all over the world. Perfect biker weather, a
record crowd, the 90th anniversary of
BMW Motorrad and the
richly diverse program of events and activities provided the perfect
setting for the world's biggest BMW motorcycle get-together.
A promising start
On Thursday evening more than 700 bikers came to the Warm-Up
Party at the BMW Museum in Munich to get into the mood for a superb
weekend at the foot of the Zugspitz massif. Already on Friday there
was a huge turn-out with attendance figures eventually exceeding all
expectations. This was hardly surprising: in addition to all the
attractions, new products, breathtaking stunts, motor racing stars and
test rides, guests were also attracted by the event's now legendary
party atmosphere.
Visitors from 40 nations.
Three days were spent at the Hausberg in Garmisch with
everything focused on two-wheel riding pleasure. Whether in the party
tent, round the camp fire, on test rides or in the exhibition area -
the spirit that bonds the friends of BMW Motorrad into one big
community could be felt everywhere, regardless of age, origins or
gender. Fans both with and without a motorcycle came not just from
Germany and neighbouring countries but from 40 countries around the
world. The longest journey was probably undertaken by a visitor who
took the land route from China on this BMW.
Word has clearly got around that boredom is simply not an option at this event - and the program certainly offered lots of new, interesting and breathtaking activities. As a result, the 1.5-hectare camping area was full up throughout the entire weekend, and even though all beds in Garmisch-Partenkirchen and the surrounding district were booked up, all guests still managed to find suitable accommodation in the area.
A journey through time: nine decades of BMW Motorrad.
At the BMW Classic tent there was a special exhibition entitled
"90 Years of BMW Motorrad" which took visitors off on
a journey through time: milestones of the brand's history were
displayed over an area of 500 square metres. These included the R32
dating back to 1923 and the K1, not to mention motor racing legends
such as Gaston Rahier's winning bike at the Dakar Rally and various
prototypes. And the new book "90 Years of BMW Motorrad" was
presented in public for the first time.
On Friday evening, guests joined up for the Classic Convoy with their vintage BMW motorcycles - including some genuine rarities.
New models and exciting studies.
BMW Motorrad presented the current model range such as the new
F 800 GS Adventure at the big exhibition tent, not to mention an
extensive range of rider equipment.
Visitors were especially keen to see the BMW Concept Ninety, a
concept study based closely on the BMW Motorrad design icon BMW R 90 S
that celebrates its 40th anniversary this year. Roland Sands had been
closely involved in creating the study with his customer bike design
team and was in Garmisch in person to present this modern
interpretation of a sporty boxer motorcycle.
The fact that this machine not only looks good but also moves
fast was demonstrated by BMW Motorrad head designer Edgar Heinrich and
American racing biker Valerie Thompson, who rode it for the first ever
BMD Classic Boxer Sprint. Valerie Thompson is the fastest woman in the
world on a BMW S 1000 RR and holds five speed records.
Top German model, TV host and actress Alena Gerber presented the electrically-powered pre-series scooter prototype C evolution in the event area.
Successful premiere for the BMD Classic Boxer Sprint.
The 1st BMD Classic Boxer Sprint was, organised by BMW Motorrad
in collaboration with Team Glemseck 101. Enthusiastic fans lined
Sankt-Martin-Strasse on Saturday afternoon to see a total of 32
entrants compete with each other in pair-based knock-out contest over
a distance of one furlong. The event was only open to BMW motorcycles
with a boxer engine. Winner Fabio Macaccini from Rimini/Italy rode to
victory on his converted R 1200 R against a magnificent scenic
backdrop, thereby qualifying for one of Glemseck
101 sprints.
Stunt shows - a real crowd-puller.
The Original Motodrom put in its first appearance in Garmisch
and proved to be a real crowd-puller. The oldest travelling
wall-of-death in the world, it features professional riders -
including one from Malaysia - performing the most amazing motorcycle
acrobatics. They rattled over the wooden planks on their BMWs and
Indians, apparently defying the laws of gravity. The show was so
popular that twice as many sessions were run than originally planned
to cope with demand, especially on the Saturday.
And there was another premiere in Garmisch, too: British stuntman
Russ Swift displayed breathtaking tricks in his MINI, demonstrating
that two-wheel travel is also possible in a car.
One of the world's leading streetbike freestyle riders and four-times
world stunt champion, Chris Pfeiffer is a long-established highlight
at the BMW Motorrad Days. On his BMW F 800 R he once again performed a
breathtaking show on the asphalt of the event arena, as well as giving
an impressive display of what is possible on a new R 1200 GS.
The event arena was also the stage for the "One World Tour" film: five enduro adventurers set off on five unique tours all over the world on their R 1200 GS and report on what they experienced. Meanwhile, speakers such as Michael Martin were at the US Lodge to talk about their motorcycle adventures around the globe.
Trade fair atmosphere at the foot of the Hausberg.
Over 80 exhibitors from Germany and abroad came to
Garmisch-Partenkirchen to present products and services relating to
all aspects of motorcycling (including tuning, parts, tyres,
accessories, publications, travel and training). There was also a
Custom Bike Area for customer-specific conversions which even included
a stand representing the legendary Ace Cafe London.
There was a lot for motor racing fans to enjoy, too: rather than
being parked in the paddock of the World Superbike Championship, the
truck of the BMW Motorrad racing team was to be seen at the BMW
Motorrad Days for the entire weekend. World class riders Marco
Melandri and Chaz Davies as well as superbike legend Troy Corser were
happy to sign autographs and answer fans' questions.
Celebrity motorcycling enthusiasts were not in short supply in Garmisch either: actor and motorcyclist Hannes Jaenicke has long been a regular, for example.
BMW Motorrad at first hand - on or off the road.
Test ride activities featuring the BMW Motorrad model range were once
again highly popular, and try-outs on the BMW C evolution prototypes
featuring the innovative electric drive were a special attraction.
There were a total of more than 2,400 visitor test rides on new products in the course of the weekend including try-outs, on-road test rides and trials in the Hausberg enduro area measuring over 10,000 square metres. Over 800 off-road fans also took training courses at the BMW Enduro Park, where the entire GS model range was available.
Party mood at the Hausberg.
The BMW Motorrad Days without those legendary parties?
Unthinkable! While Gerry & Gary rocked the big Party Tent and its
3,500 guests on Friday night, the Root Bootleg Band provided top-class
rock 'n roll at the Original Motodrom. Meanwhile, Juicy and DJ Robert
got things started at the US Lodge. The
"One World
Tour" was shown here at midnight on Friday and Saturday.
The Booze Boms took care of the rock 'n roll in the Motodrom on
Saturday evening while Blechblosn and the Radio Gong DJ team got
guests into the groove at the Party Tent. Los Gringos and Dreirad
played until 3 in the morning on Saturday, with DJ Robert at the turntable.
For those who preferred a romantic camp fire under a starlit sky, Byron offered excellent entertainment on his guitar, while the Metropolitan Jazz Band from Prague played for the Days' first ever jazz breakfast held at the beer garden on Sunday.
Positive final assessment after an exceptional weekend.
Thanks to perfect organisation, the entire event went off
without a hitch once again. The catering was excellent. This year
total consumption included
25,000 litres of beer, 10,000
pretzels, 1,500 burgers and 4,800 grilled chicken halves.
In spite of the record attendance, the 13th edition of the world's
biggest
BMW Motorrad party once again went off peacefully and
without any significant incidents. Visitors, exhibitors and the police
were more than satisfied.
The assessment of Alexander Baraka, Head of Events, Trade Fairs and
Motorsport Marketing: "Attendance figures exceeded all
expectations. The
BMW Motorrad Days are a great opportunity for
the BMW Motorrad Community to get together every year to ride their
bikes, party, talk shop and keep up with the latest products. As the
organisers we are of course especially pleased to see how well guests
responded to attractions such as the Sprint and the Motodrom
wall-of-death riders. And I can promise all fans and guests that we
will come up with a very special program once again for the 14th
Motorrad Days next year (July 4th - 6th 2014)."
For further details, impressions and current photos, see: bmw-motorrad.com/motorraddays">www.bmw-motorrad.com/motorraddays and bmw.motorrad">www.facebook.com/bmw.motorrad.
Press material on the BMW Motorrad Days 2013 and on BMW Motorrad products is available from the BMW Group PressClub at bmwgroup.com/">www.press.bmwgroup.com.