To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Article.
BMW GROUP FINANCIAL SERVICES iPad MARKETING TOOL ENHANCES CUSTOMER F&I EXPERIENCE.
Fri Sep 13 22:40:32 CEST 2013 Press Release
WOODCLIFF LAKE, NJ – September 13, 2013 – BMW customers interested in ‘Ultimate Protection Products’ can now visually familiarize themselves with various insurance options and bundled packages before entering the F&I office, through the ease of user-friendly iPad tool provided by BMW Group Financial Services at BMW dealerships. Although optimized for the iPad, the interactive tool can also be accessed through an Android tablet.
Engaged BMW Customers Reap Rewards of More Personalized F&I Experience.
WOODCLIFF LAKE, NJ – September 13, 2013 – BMW customers interested in ‘Ultimate Protection Products’ can now visually familiarize themselves with various insurance options and bundled packages before entering the F&I office, through the ease of user-friendly iPad tool provided by BMW Group Financial Services at BMW dealerships. Although optimized for the iPad, the interactive tool can also be accessed through an Android tablet.
According to Steve Bottieri, General Manager, Insurance for BMW Group Financial Services, the interactive iPad approach for customers is a digital marketing tool that benefits both the customer and the dealer. “Our protection products provide our customers with peace of mind, lending itself to a better experience during their lease or loan with BMW Financial Services,” said Bottieri.
“By visually displaying the parts of the car that are covered by our protection products, we can demonstrate a true value proposition, while our customers feel informed and are more engaged in the process.” Bottieri noted.
The BMW Protection Products tool further enhances the BMW Protection bundles of insurance products such as ‘Excess Wear and Tear,’ ‘Paintless Dent Repair,’ and ‘Tire and Wheel Protection’ already in existence. When handed an iPad or Android tablet at the dealership, consumers can choose to view the protection plan that is specific to their own State and geographic region, while individual car models can be chosen on screen and displayed as an example. Interaction has been optimized through the use of a touch screen, allowing the user to obtain product information by selecting various parts of the vehicle, prompting a more communicative discussion with F&I professionals at the dealership.
The tool was developed by Atlanta-based Safe-Guard Products International, has been created for customers to view only in dealerships and is not a public site.
About BMW Group Financial Services
BMW Group Financial Services was established in the U.S. in 1992 to support the sales and marketing of BMW products. Since then, the Group has expanded to provide service to markets in multiple countries and continues to evolve beyond its role as a captive finance unit.
BMW Group Financial Services offers a wide range of leasing, retail and commercial financing and banking products tailored to meet the needs of the BMW customer. The Group also provides financing to BMW dealers for expanding dealership capabilities and enhancing overall operations. With more than $34 billion in serviced assets and 1,000,000 automotive lending customers across the U.S., Canada and Mexico, BMW Group Financial Services finances almost three-quarters of the BMWs sold or leased in North America. BMW Group Financial Services employs more than 800 people, including consultants and temporary workers, most of whom are located in the Hilliard, Ohio, Regional Service Center, which serves the U.S., Canada and Mexico.
In 2001, the MINI Financial Services division was established to provide support for the brand’s dealers and its customers by offering financing and leasing options and branded financial services products. Alphera Financial Services was established in 2006 to provide financial services to multi-brand dealers.
BMW Group Financial Services also offers credit card products through its subsidiary, the BMW Bank of North America. up2drive.com is a division of BMW Bank of North America, a wholly-owned subsidiary of BMW Financial Services NA, LLC. BMW Insurance Agency, Inc., a property and casualty producer is also part of BMW Group Financial Services.
Information about BMW Group products is available to consumers via the Internet at:
About Safe-Guard Products International
Safe-Guard Products International, LLC is a leading provider of finance and insurance (“F&I”) products to the automotive industry and is committed to serving the world's premier dealers, financial institutions, manufacturers and finance & insurance agencies; providing proven products and services that protect consumers from the perils of owning an Automobile, RV, Boat or Motorcycle while enhancing the ownership experience. For more information, view www.safe-guardproducts.com.
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