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PressClub USA · Article.
The all new MINI: Fresh choices for a touch of individual style.
Fri Mar 21 18:16:49 CET 2014 Press Release
Woodcliff Lake, NJ – March 21, 2014…The all-new MINI is more powerful, more refined and more comfortable, and also offers more choice than ever for customers seeking to give their car a unique style.
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Nathalie Bauters
BMW Group
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Nathalie Bauters
BMW Group
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Woodcliff Lake, NJ – March 21, 2014…The all-new MINI
is more powerful, more refined and more comfortable, and also offers
more choice than ever for customers seeking to give their car a unique style.
A fresh and exciting range of model-specific products joins the
Original MINI Accessories program, and is available from the car’s
launch in spring 2014. It means buyers can fine-tune the design and
functionality of their MINI to suit their individual taste.
Striking exterior touches, high-quality detailing for the
interior and exclusive light alloy wheels are all available. Each
emphasizes the distinctive character of the new MINI and the personal
style of its driver.
Just as the third generation MINI is new from the ground up, so
the range of Original MINI Accessories has been completely redesigned.
The much-loved classics are still there – including roof graphics,
exterior mirror caps and additional headlamps – but there is also
something new and innovative. It’s a design concept for the exterior
and interior made up of four MINI Design Lines, called Vivid Green,
Speedwell Blue, John Cooper Works Pro and Essential Black.
For the first time, Original MINI Accessories are precisely
matched in design and color. It means the new MINI can be fitted with
a whole host of optional extras, each available in up to four design
lines. The pioneering approach, ensuring a coordinated design to the
outside and inside of the car, applies to textile and all-weather
floor mats, sun protection elements, door sill cover strips, exterior
and interior mirror caps, roof and side graphics, side indicator
surrounds, key lanyards, protective covers and luggage compartment items.
Vivid Green: gives accessories a youthful, fresh look
with striking dashes of rich green against a black background.
Speedwell Blue: adds a touch of sporty flair and a
sense of tradition, thanks to a reinterpretation of the red, white and
blue of the Union Jack, combined with a warm brown tone.
John Cooper Works Pro: reflects a passion for racing
with a vibrant checkered flag in black, red and grey.
Essential Black: an understated and elegant design
that’s pared back to a checkered pattern which runs diagonally.
Always a popular choice with customers of previous generation
MINIs, were the mirror caps, both internal and external. These are now
available for the new MINI in the design lines Vivid Green, Speedwell
Blue and John Cooper Works Pro. They are also in Union Jack, Black
Jack, Checkered Flag Black/Grey, Checkered Flag Black/White and John
Cooper Works Pro Carbon. Two additional finishes are new to the
program, Big Bang and Gold Jack.
The selection of roof graphics is more varied than ever before.
They are available in nine variants for the standard roof and six for
the optional glass roof. Both roof versions can be enhanced with the
motifs Union Jack, Black Jack, Gold Jack, Checkered Flag Grey,
Checkered Flag White. Additional options for the standard roof are
Speedwell Blue, Vivid Green, John Cooper Works Pro and Checkered Flag Black.
Design accents can be added to the side indicator surrounds. In
addition to the Union Jack, Black Jack, Checkered Flag Black/Grey and
Checkered Flag Black/White, they are now available in the MINI Design
Lines Vivid Green, Speedwell Blue, John Cooper Works Pro.
Side graphics are another buyers’ favorite. Made from
high-quality foil, they run from the side indicators to the rear wheel
arches. For the new MINI they are available in Vivid Green, Speedwell
Blue and John Cooper Works Pro, as well as a new version of the John
Cooper Works design in the colors Chili Red and Jet Black.
Two Original MINI Accessories are offered exclusively in the
design line Essential Black, and their function is to protect the
luggage compartment from getting dirty. Both the floor mat and tray
are a perfect fit, made from an anti-slip and waterproof material with
straps for easy removal. The luggage compartment floor mat has a
textile strip surround, while the tray includes partitions made of
brushed aluminum.
Other personalization options include sun protection elements
for the rear window and rear side windows, door sill cover strips
backlit with LEDs, additional main beam headlamps and a synthetic
fabric car cover. Each is available in up to four MINI Design Lines.
The Original MINI Accessories program also features a selection
of newly-developed light alloy wheels. For the first time, it includes
18-inch forged aluminum rims in cross-spoke design. There are also
17-inch light alloy wheels available in multi-spoke design, which are
available in Bright Silver metallic or Liquid Black. For an extra
touch of class, the hub caps on all MINI light alloy wheels can be
finished in Chili Red, Bright Orange, Apple Green or Bright Yellow.
More innovative is the MINI key cap, making its debut on this
car. It features an integrated NFC (Near Field Communication) chip for
non-contact data exchange between the MINI key and the customer’s
smartphone. After synchronization at the press of a button, smartphone
functions such as a Bluetooth connection, volume control or app launch
can be activated via the key. This means that the MINI driver’s
individual settings for features such as MINI Connected Services are
detected immediately the driver gets into the car.
All Original MINI Accessories reflect the excellent standards of
the BMW Group, in terms of design, quality and safety. Retro-fitting
these parts has no impact on the warranty terms as applicable to the
vehicle in question. Sales and installation are taken care of by the
MINI dealer network, MINI sales subsidiaries and MINI service partners.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 119 MINI
passenger car dealers in 38 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of seven unique vehicles.
Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the internet at: www.MINIUSA.com.