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PressClub USA · Article.
BMW Group global sales continue to grow
Fri May 13 09:00:00 CEST 2016 Press Release
Record sales for BMW, MINI, BMW Motorrad +++ BMW Group automobile sales up 1.9% in April: 179,285 units +++ Year-to-date sales total 736,931, up 4.9% +++ Europe and Asia lead sales growth in first four months +++ BMW i3 sales up 50.7% on same month last year +++ Strong start for BMW X5 Plug-in Hybrid +++
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Record sales for BMW, MINI, BMW Motorrad
BMW Group automobile sales up 1.9% in April: 179,285 units
Year-to-date sales total 736,931, up 4.9%
Europe and Asia lead sales growth in first four months
BMW i3 sales up 50.7% on same month last year
Strong start for BMW X5 Plug-in Hybrid
Munich. April saw the BMW Group’s steady growth in sales continue with BMW, MINI and BMW Motorrad all achieving new records. In April, a total of 179,285 BMW Group automobiles were delivered to customers around the world, an increase of 1.9% on the same month last year. This on-going, sustainable growth is reflected in the year-to-date figures, with a total of 736,931 BMW Group vehicles sold in the first four months of 2016, 4.9% more than in the same period last year.
“Following on from our best-ever sales month in March, we have once again achieved sustainable and profitable levels of growth across the BMW Group product line-up,” said Dr Ian Robertson, member of the Board of Management of BMW AG responsible for sales and marketing BMW. “Despite headwinds in some markets, the overall global picture remains positive for the year,” he added.
BMW brand sales achieved a new April sales high with a total of 150,542 vehicles delivered to customers worldwide, an increase of 1.1% compared with the very high sales of the same month last year. The brand’s year-to-date figures stand at 629,325 deliveries, an increase of 4.8% on the previous year. Whilst many vehicles within the product line-up have achieved increased sales this year, the BMW X models are the biggest growth drivers. Sales of the new BMW X1 have increased by 60.6% compared with the first four months of 2015, with a total of 63,243 delivered to customers worldwide. Double-digit growth was also achieved by the BMW X3: worldwide sales have climbed 18.4% to total 49,325. Other BMW models which achieved double-digit sales growth include the BMW 2 Series, with sales up 54.8% (59,407) and the BMW 7 Series, which grew sales by 15.8% in the first four months of the year (14,609).
April saw growing demand for the BMW Group’s increasing number of innovative vehicles with electric drive – a total of 4,504 pure electric and plug-in hybrid vehicles were sold around the world in the month. The top three markets for these vehicles were the USA, Scandinavia and the UK. Sales of the all-electric BMW i3 increased 50.7% compared with the same month last year (1,854), with overall sales for BMW i up 29.4% on the month (2,181). Six months after market launch of the BMW X5 xDrive 40e plug-in hybrid, nearly 10% of all BMW X5s sold in April were the electrified version, with a total of 1,196 delivered to customers worldwide in the month.
Customer deliveries of MINI vehicles in April totalled 28,441 worldwide, an increase of 6.3% on the same month last year and a new record for the month. Year-to-date sales of the brand rose 5.6% to 106,753. The two newest members of the MINI line-up are driving the sales growth: sales of the MINI Convertible are up 12.0% to total 5,849 worldwide in the first four months of the year while sales of the MINI Clubman in the same period total 16,409.
Europe continues to be a strong growth driver for BMW and MINI sales, with deliveries in the first four months of 2016 totalling 341,195 units, an increase of 9.9% compared with the same period last year. Almost all markets in the region have achieved sales growth in the year-to-date, with double-digit increases recorded in several markets including France (27,784 / +12.2%), Spain (17,884 / +20.6%) and Scandinavia (17,491 / +14.4%).
Year-to-date deliveries of BMW and MINI vehicles in Asia increased by 6.2% compared with the same period last year, with a total of 234,463 units delivered to customers in the region. In Mainland China, deliveries rose 6.0% (162,221), sales in South Korea climbed 15.6% (19,550) and deliveries in Japan rose 6.7% (22,936).
In the Americas, year-to-date sales of BMW and MINI vehicles are down 8.1%, with a total of 138,033 units delivered to customers. Total sales of 111,199 in the USA are 10.1% down on the same period last year, as supply to the market is currently being rebalanced in order to take account of increasing demand for SAV models. Deliveries in Canada are up 9.3% (13,197) and sales in Mexico in the year-to-date rose 7.1% (9,766).
BMW Motorrad continued its run of record sales in April with deliveries up 1.4% (16,793). Around the world, a total of 50,581 BMW motorcycles and maxi-scooters have been delivered to customers so far in 2016 (+5.5%).
B MW Group sales in / ytd April 2016 at a glance
| In April 2016 | Compared with previous year | YTD 04/2016 | Compared with previous year |
BMW Group Automobiles | 179,285 | +1.9% | 736,931 | +4.9% |
BMW | 150,542 | +1.1% | 629,325 | +4.8% |
MINI | 28,441 | +6.3% | 106,753 | +5.6% |
BMW Motorrad | 16,793 | +1.4% | 50,581 | +5.5% |
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The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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