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More Focus In The Open Workspace. Designworks teams with Allsteel for new seating solutions in the open-plan office.

Muscatine/ Los Angeles. Distraction and the inability to focus are not only major challenges to productivity in today’s open-plan office they also drove the design development of two new Allsteel seating solutions that were developed by Designworks in collaboration with HOK product design. Reflect and Clubhouse are part of the Gather Collection which offers a simple recipe to encourage collaboration, whether it's in the café, brainstorming room, or more formal conference room. Each piece can be used and interpreted depending on the space, the person, and the activity using it.

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Muscatine/ Los Angeles. Distraction and the inability to focus are not only major challenges to productivity in today’s open-plan office they also drove the design development of two new Allsteel seating solutions that were developed by Designworks in collaboration with HOK product design. Reflect and Clubhouse are part of the Gather Collection which offers a simple recipe to encourage collaboration, whether it's in the café, brainstorming room, or more formal conference room. Each piece can be used and interpreted depending on the space, the person, and the activity using it.

 

Reflect: Design to communicate.

Reflect is a comfortable seat that caters for an uninterrupted focus. Its back and sides are enclosed by a tall upholstered shell that not only provides a degree of privacy, but also signals the occupant’s unavailability. Reflect is generously proportioned, with a wide, deep seat and soft back cushion that allow the user to adjust position at will, choosing whatever posture is personally most comfortable for long periods of seated work. One armrest is wider than the other, giving Reflect a pleasingly asymmetrical design that is at once playful and professional. The broader armrest provides a highly functional worksurface, ideal for laptops, electronics and paperwork. The shell is upholstered with sound-absorbing fabric, which helps promote acoustic isolation while providing the option of choosing a contrast with the seat and cushion coverings.

 

 

Because of its swivel base, Reflect transforms from a solo getaway to a group get-together space on the turn of a dime. “Reflect is a study of space and volume,” said Johannes Lampela, Director of Design at the Los Angeles studio of Designworks, a BMW Group Company. “Depending on orientation Reflect either opens up to its surrounding or shields from it. And when two chairs are placed directly across from each other they form a connected space, a sort of a bubble of concentration.”

 

Clubhouse: A space within a space.

Clubhouse is a freestanding structure functioning as a room within a room that allows individuals or small groups to undertake the type of work that requires deep, uninterrupted focus freed from the distractions of the open office. It provides a sequestered microenvironment without the disruption and added investment of drywall construction. Since it is a complete, standalone unit, Clubhouse does not interface with HVAC and sprinkler systems, making it easy to install and relocate as needed. Its flexibility of placement makes it ideal for introducing an element of delineation in large shared open spaces.

 

Clubhouse comprises soft seating on a low plinth framed with translucent screens. Optional features include worksurfaces, media walls, console and storage units and electrical integration. Open storage in an extensive choice of laminates and partially or fully upholstered consoles are among the other available options.

 

 

In the event of inquiries please contact:

 

Birgit Pucklitzsch, Communications Manager, Designworks

Tel: +49-89-5484-9361, Fax:  +49-89-5484-9399

E-mail: birgit.pucklitzsch@designworksusa.com 

Internet: www.bmwgroupdesignworks.com

 

Matthias Bode, BMW Group Innovation and Design Communication

Tel.: +49-89-382-61 742, Fax: +49-89-382- 28567

E-Mail: Matthias.Bode@bmwgroup.com

Internet: www.press.bmwgroup. com

 

Designworks, A BMW Group Company

Designworks is a BMW Group company and a creative consultancy that’s been driving innovation for more than forty years. Acquired by BMW Group in 1995, Designworks enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through design and creative consulting services. With clients including BMW, MINI, Rolls Royce, HP, Microsoft, Corsair, Coca Cola, Embraer, Neil Pryde, John Deere, Siemens Trains and Singapore Airlines, Designworks is deeply immersed in a broad cross-section of industries. With studios in Los Angeles, Munich and Shanghai, Designworks draws upon unique and vibrant resources of knowledge to create the future.  www.bmwgroupdesignworks.com

 

Allsteel

At Allsteel Inc. we simplify the office planning process by helping our customers align their workplace strategy with their business strategy. With an accessible team of partners and an adaptable portfolio of systems, seating, casegoods, tables, collaborative furniture and architectural walls, we address our customers’ needs for today and tomorrow. Headquartered in Muscatine, IA, the company has Resource Centers in Atlanta, Boston, Chicago, Dallas, New York, San Francisco, Santa Monica and Washington, D.C. For additional information, visit www.allsteeloffice.com or follow Allsteel on Facebook, Twitter, LinkedIn, Instagram, Pinterest or YouTube.

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

 

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