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PressClub USA · Article.

BMW Group U.S. Reports July 2018 Sales.

• BMW brand sales increase 0.1 percent. • MINI brand sales decrease 2.3 percent. • BMW Group electrified vehicle sales accounted for 7.1 percent of total U.S. sales.

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Finance, Facts, Figures
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Sales and Marketing
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Sales North America

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Woodcliff Lake, NJ – August 1, 2018… Sales of BMW brand vehicles increased 0.1 percent in July 2018 for a total of 21,982, compared to 21,965 vehicles sold in July 2017. Year-to-date, the BMW brand is up 2.5 percent on sales vehicles of 175,368 compared to 171,051 sold in the first seven months of 2017.

 

“The third quarter is making a good start overall for BMW Group with the BMW brand posting its ninth straight month of sales increases and our Sports Activity Vehicles once more leading the way,” said Bernhard Kuhnt, President and CEO, BMW of North America.  “The much-in-demand new BMW X3 is showing its strength as U.S. availability increases while, at the same time, demand for BMW Group electrified models remains solid, accounting for slightly more than seven percent of BMW Group sales in July.”  

 

BMW’s lineup of Sports Activity Vehicles accounted for 49.6 percent of BMW brand sales in July 2018. Most notably, the BMW X3 was the top-selling BMW model in the U.S. in the month of July 2018 and calendar year to date. 

 

 

MINI Brand Sales

For July, MINI USA reported 4,296 vehicles sold, a decrease of 2.3 percent from the 4,398 sold in the same month a year ago. MINI sales in July were led by the MINI Countryman, which accounted for 40 percent of sales with 1,724 vehicles sold. Year to date, MINI sales are up 1.2 percent. 

                              

BMW Group Sales

Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. decreased 0.3 percent in July 2018 for a total of 26,278 vehicles, compared with 26,363 vehicles sold in the same month a year ago. Year-to-date BMW Group sales in the U.S. are up 2.4 percent from the first seven months of 2017.

 

BMW Group Electrified Vehicle Sales

BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 1,859  in July 2018, a decrease of 7.2 percent from the 2,004  sold in the same month a year ago. BMW Group electrified vehicles accounted for 7.1   percent of U.S. sales in July 2018. Year to date, BMW Group sales of electric and plug-in hybrid electric vehicles are up 39.5 percent compared to the first seven months of 2017.

 

BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

 

Table 1: New Vehicle Sales BMW of North America, LLC, July 2018



July

2018

July 2017

%

YTD

2018

YTD

2017

%

BMW brand

21,982

21,965

0.1

175,368

171,051

2.5

BMW passenger cars

14,265

15,624

-8.7

113,017

110,802

2.0

BMW light trucks

7,717

6,341

21.7

62,351

60,249

3.5

MINI brand

4,296

4,398

-2.3

26,932

26,603

1.2

TOTAL Group

26,278

26,363

-0.3

202,300

197,654

2.4

 

 

 

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 10,291 vehicles, a decrease of 13.2 percent from July 2017.
  • Total BMW Pre-Owned sold 20,410 vehicles, a decrease of 2.6 percent from July 2017.

 

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 1,334 vehicles in July, an increase of 31.4 percent from July 2017.
  • Total MINI Pre-Owned sold 2,933 vehicles in July, an increase of 10.4 percent from July 2017.

 

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, and X6 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 346 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwna.com

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