Woodcliff Lake, N.J., June 10, 2020. 2021 will be
another big year for MINI USA with a host of new and updated models
that appeal to a broadening range of MINI customers. For the 2021
model year, MINI USA continues its market launch of two important
vehicles that represent both ends of the spectrum of the brand –
electric mobility and high- performance.
On one end of the spectrum, the fully electric MINI
Cooper SE has arrived in the US, offering customers efficient
battery-electric drive at an attractive price, without compromising
space, design, and driving fun. On the other end of the spectrum, the
high-performance MINI
John Cooper Works GP is the fastest and most powerful MINI ever
built, with a limited number of these exclusive models being delivered
to customers across the U.S.
In addition, the new 2021 MINI
Countryman is updated, featuring refreshed design elements along
with enhancements in technology and equipment offerings. Most
importantly it retains MINI’s “fun-to-drive” character and expressive
design that makes it instantly recognizable as MINI.
The largest and most versatile member of the MINI family, the MINI
Countryman has proven itself to be an attractive vehicle concept in
the premium compact cross-over segment, and it represents one of the
brand’s most popular models in the US, accounting for close to 40% of
all MINIs sold in calendar year 2019.”
MINI Hardtop 2 Door, MINI Hardtop 4 Door, and MINI Convertible
Having been updated for the 2019
model year, the MINI hardtops and convertibles carry forward
these enhancements though to the 2021 model year. Yet the most
relevant news for the 2021 model-year MINI hardtops and convertibles
is the addition of new and significant model variants.
These include the new battery electric MINI Cooper
SE and the 301hp MINI John Cooper Works GP -
both of which are 2-door hardtops, as well as the 2021 MINI
Cooper S Sidewalk Edition which is an exclusive special edition
convertible. On top of that, MINI USA is pleased announce that
availability of the MINI
Oxford Edition 2-door and 4-door hardtops has been expanded to
everyone for 2021.
Along with these new offerings, MINI has made a number of updates to
technology offerings in each of the trim levels for the MINI hardtops
and convertibles.
Trim & Package Updates
- In “Signature Trim” equipped models,
MINI’s 6.5” Touchscreen Navigation system with, eCall,
TeleService, ConnectedDrive Service, ARTTI, Remote Services and
Apple CarPlay can be added as a package option.
- The new driver digital instrument cluster is available in the
“Signature Trim” with optional navigation, and
comes standard in vehicles equipped with “Iconic Trim”.
The new MINI Countryman
The progressive character of the new 2021 MINI
Countryman is reflected in a range of model variants, from
the plug-in hybrid drive MINI Cooper SE Countryman ALL4 to the high
performance MINI John Cooper Works Countryman ALL4. Full information
can be found in the more detailed MINI Countryman release, however, in
addition to its refreshed design, a few key elements for the 2021 MINI
Countryman include the following;
Technology - The center instrument display has
received an all new look and feel. All 2021 Countryman models will
feature an 8.8” Touchscreen CID nestled in a Piano Black Bezel.
Signature Trim variants of the Cooper S, Cooper S
ALL4, Cooper SE, and John Cooper Works will also come with
8.8” Touchscreen Navigation. This package added
more functionality which includes;
- Digital Instrument Cluster
- MINI Navigation
- Apple CarPlay
- Remote Services
- Advanced Real Time Traffic Information.
Head Lights, Taillights & Fog Lights
All MINI Countryman models come with:
- Redesigned LED Head Lights, including the cornering functionality.
- New Union Jack LED Tail Lights.
- LED Fog Lights on the MINI Cooper and Cooper S Countryman models
will help illuminate your drive during inclement weather.
Exterior Updates
- All MINI Countryman come with the optional Piano Black
Exterior Trim. The Piano Black Exterior Trim includes:
head & tail light frames, front grille frame, frame around the
side scuttles (only for Cooper S), door handles and the Countryman
model designation on the boot in Piano Black high gloss instead of chrome.
-
Roof and Mirrors - Melting Silver roof and mirrors
are now available on Countryman, except when combined with Chili
Red, Island Blue White Silver, and Moonwalk Grey body colors.
-
New Wheels - New wheel options include the 17”
Channel Spoke alloy wheels in black and 19” Turnstile Spoke allow
wheels with a 2-tone finish.
-
New Colors - Two new colors have been added to the
MINI Countryman for MY 2021. They are White Silver
Metallic and Sage Green Metallic.
-
Piano Black Roof Rails - Previously exclusive to
the JCW Countryman, Piano Black Roof Rails are now
available for Cooper S, Cooper S ALL4, or Cooper SE ALL4 Countryman.
You can add Piano Black Roof Rails to an Iconic
Trim equipped with Piano Black Exterior
Trim for an additional $250.
MINI Cooper SE Countryman ALL4 (PHEV)
The extended EV battery capacity introduced in the 2020 MINI Cooper S
E Countryman ALL4 (PHEV) carries on into the new 2021 model-year
Countryman. Capacity increased from 7.6 kWh to 10 kWh. This offers
increase in both the electric and overall range of the vehicle from 12
miles to approximately 17 all-electric miles (EPA). In addition, the
potential tax credit is expected to remain at $5,002.
MINI Clubman
The MINI Clubman was updated with enhancements in design and
substance for the
2020 model year. These updates carry through for the 2021 model
year. Also introduced for the model year was a new higher performance
MINI
John Cooper Works Clubman with a 301hp engine. Adding to that,
for 2021 there are a number of new updates and features that include
the following;
The Signature Trim on the MINI Clubman models will
now come with 6.5” Touchscreen Navigation included in
the trim. This package includes; Digital Instrument Cluster, MINI
Navigation, Apple CarPlay, Remote Services, and Advanced Real Time
Traffic Information.
Transmission
MINI USA is pleased to announce the return of the Getrag
6-speed manual transmission on the Cooper S Clubman
with front-wheel drive. This transmission is standard on the Cooper S
Clubman Classic Trim, and as an available option on
Signature Trim and Iconic Trim.
VARIOUS CHANGES ACROSS ALL MODELS
Re-introduction of manual transmission
# |
2021 MINI Hardtop and Convertible Models with Manual Transmissions |
1. | MINI Cooper 2-door Hardtop |
2. | MINI Cooper 4-door Hardtop |
3. | MINI Cooper S 2-door Hardtop |
4. | MINI Cooper S 4-door Hardtop |
5. | MINI John Cooper Works 2-door Hardtop |
6. | MINI Cooper Convertible |
7. | MINI Cooper S Convertible |
8. | MINI Cooper S Clubman (FWD) |
Exceptions include:
- The high performance 2021 MINI John Cooper Works GP, which comes
exclusively with an 8-speed Steptronic Sport automatic transmission,
tailored to handle the car’s 301 horsepower.
- The 2021 model year MINI John Cooper Works Convertible, which
exclusively features a standard 8-Speed Steptronic Sport automatic transmission.
- The 2021 MINI Cooper S Clubman ALL4 and MINI John Cooper Works
Clubman All4
- All 2021 MINI Countryman models
Discontinued Exterior Body Colors
-
Emerald Grey Metallic and Melting Silver
Metallic body colors will no longer be available on any
MINI models. This change does not affect Melting
Silver Roof and Mirror caps on the MINI Clubman and MINI Countryman.
2021 Model Year Pricing
For the 2021 Model Year, MINI USA lowered the price for eight of its
models by $1,000, and kept pricing unchanged for seven additional
models, further enhancing accessibility and value for MINI customers.
MODEL / VARIANT |
MY 2020 |
MY 2021 |
Change |
MINI Hardtop 2 Door | | | |
Oxford Edition 2 Door | $19,750 | $19,750 | Same |
Cooper Hardtop 2 Door | $23,400 | $22,400 | Lower |
Cooper S Hardtop 2
Door | $27,400 | $26,400 | Lower |
Cooper SE Hardtop 2
Door | $29,900 | $29,900 | Same |
John Cooper Works
Hardtop | $33,400 | $32,400 | Lower |
John Cooper Works GP | N/A | $44,900 | N/A |
| | | |
MINI Hardtop 4 Door | | | |
Oxford Edition 4 Door | $20,750 | $20,750 | Same |
Cooper Hardtop 4 Door | $24,400 | $23,400 | Lower |
Cooper S Hardtop 4
Door | $28,400 | $27,400 | Lower |
| | | |
MINI Convertible | | | |
Sidewalk Edition | N/A | $38,400 | N/A |
Cooper Convertible | $28,400 | $27,400 | Lower |
Cooper S Convertible | $32,400 | $31,400 | Lower |
John Cooper Works
Convertible | $38,400 | $38,400 | Same |
| | | | |
MINI Clubman | | | |
Cooper S Clubman | $30,900 | $29,900 | Lower |
Cooper S ALL4 Clubman | $32,900 | $32,900 | Same |
John Cooper Works Clubman
ALL4 | $39,400 | $39,500 | Up |
| | | |
MINI Countryman – New for 2021 | | | |
Cooper Countryman Oxford
Edition | $25,900 | N/A | N/A |
Cooper Countryman ALL4 Oxford
Edition | $27,900 | N/A | N/A |
Cooper Countryman | $28,400 | $29,100 | Up |
Cooper Countryman ALL4 | $30,400 | $31,100 | Up |
Cooper S Countryman | $31,900 | $31,900 | Same |
Cooper S Countryman
ALL4 | $33,900 | $33,900 | Same |
Cooper SE Countryman ALL4
(PHEV) | $40,900 | $41,500 | Up |
John Cooper Works Countryman
ALL4 | $41,400 | $41,500 | Up |
List prices above do not include the $850 charge for Destination
& Handling.
About MINI in the US
MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 120 MINI
passenger car dealers in 39 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of five unique vehicles.
Journalist notes: Media information about MINI and its products is
available to journalists on-line at www.miniusanews.com.
# # #
