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MINI USA Launches “MINI Icon Drops” Campaign, Treating Eight Special Edition Models Like Coveted Sneaker Releases

Thu Jun 04 16:00:00 CEST 2026Press Release

Woodcliff Lake, NJ: MINI USA today announced the launch of “MINI Icon Drops,” a campaign developed with creative agency Goodby Silverstein & Partners (GS&P) that introduces eight new special edition models through a series of unique, timed releases all inspired by sneaker culture. Rather than unveiling the full lineup at once, each model receives its own drop date, its own reveal, and its own moment — exclusive, timed, and designed to be collected.

MINI
 
 
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MINI USA Kicks Off MINI Match Day — Nationwide Dealer Event Series Bringing Soccer Culture and Go-Kart Thrills.

Wed Jun 03 16:25:00 CEST 2026Press Release

Woodcliff Lake, NJ: MINI USA announced the launch of MINI Match Day, a nationwide dealer event series bringing soccer-inspired energy, hands-on test drives, and exclusive vehicle access to 98 MINI dealerships across the country. Running from June 2 through July 22, 2026, the program invites fans and drivers alike to experience what MINI does best — on their own turf.

MINI
 
  
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The new BMW M2 with M xDrive.

Wed Jun 03 14:27:00 CEST 2026Press Release

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Woodcliff Lake, NJ – June 2, 2026… With its combination of extremely agile handling, M-typical performance and compact dimensions, the BMW M2 embodies unadulterated driving pleasure in its ultimate expression. The new 2027 BMW M2 with M xDrive sees BMW M GmbH expanding the breadth of the M2 model line-up. Here, the all-wheel-drive system M xDrive will be available for the compact high-performance sports car for the first time. M xDrive splits the power ...

G87
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M Cars
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M2
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BMW M
 
 
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OrangeCat Racing at MotoAmerica Superbikes at Road America Weekend. Sean Dylan Kelly and the BMW M 1000 RR Capture their First Victory of the Season.

Mon Jun 01 17:15:00 CEST 2026Press Release

Woodcliff Lake, NJ – June 1, 2026 . . . The third round of the MotoAmerica Quad Lock Superbike Championship was hosted at Road America, the 4.048-mile circuit in Elkhart Lake, Wisconsin - a very fast circuit where straight line speeds can exceed 190 mph.

Motorcycle
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BMW Motorrad
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Superbike Championship
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Sports
 
 
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BMW Motorrad presents the M 1000 RR Limited Edition Isle of Man TT.

Fri May 22 11:38:00 CEST 2026Press Release

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Update

115 units to mark the 115th anniversary of the Tourist Trophy 2026 on the Mountain Course.

M 1000 RR
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M Series
 
 

MINI Premiers Paul Smith Editions in Los Angeles with Americas Debut at Paul Smith Melrose Flagship Store.

Thu May 21 16:13:00 CEST 2026Press Release

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Woodcliff Lake, NJ: MINI USA announces the Americas reveal of the new MINI Paul Smith Editions at the iconic Paul Smith flagship store in Los Angeles, California. The debut brought together Sir Paul Smith and Holger Hampf, Head of MINI Design, to celebrate the latest chapter in a collaboration that has spanned nearly three decades of joint design projects. The MINI Paul Smith Edition will be offered in the United States on three internal combustion ...

MINI
 
 
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OrangeCat Racing at MotoAmerica Superbikes at Barber Weekend. Sean Dylan Kelly and the BMW M 1000 RR capture 3rd podium finish of the season.

Mon May 18 19:00:00 CEST 2026Press Release

Woodcliff Lake, NJ – May 18, 2026 . . . The second round of the MotoAmerica Quad Lock Superbike Championship kicked off on the tight 2.38-mile Barber circuit in Leeds, Alabama this past weekend. No. 40 OrangeCat BMW M 1000 RR rider Sean Dylan Kelly started the weekend by posting the fastest time in Friday’s Free Practice with a 1:23.372. His teammate Jayson Uribe was not far behind in 9th position with a 1:25.163 on his No. 36 BMW M 1000 RR.

BMW Motorrad
 
  
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The BMW M3 CS Handschalter: A manual, rear-wheel-drive sendoff for the sixth-generation M3.

Mon May 18 14:00:00 CEST 2026Press Release

Woodcliff Lake, NJ – May 18, 2026…BMW M is marking the close of the M3’s sixth generation with a special, limited-edition model built for maximum driver involvement. The 2027 BMW M3 CS Handschalter pairs the lightweight construction and track-ready chassis tuning of BMW CS models with the added engagement of a 6-speed manual transmission and rear-wheel drive.

M Cars
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M3
 
  
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VISION BMW ALPINA: SPEED, REFINED.

Fri May 15 19:30:00 CEST 2026Press Release

Woodcliff Lake/Cernobbio – May 15, 2026…Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new era for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort.

BMW Alpina
 
 
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BMW Motorrad presents the „BMW Motorrad Vision K18“ at the Concorso d'Eleganza Villa d'Este.

Fri May 15 19:00:00 CEST 2026Press Release

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A vision in the spirit of acceleration.

Concept Vehicles & Design
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BMW Motorrad
 
 
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BMW of North America Introduces Preferred Pricing at IONNA Charging Network.

Thu May 14 18:00:00 CEST 2026Press Release

Woodcliff Lake, N.J. – May 14, 2026… BMW of North America today announced the launch of a preferred pricing program at IONNA charging locations across the U.S., further enhancing the public charging experience for BMW and MINI electric vehicle drivers.

Charging Infrastructure
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Technology
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Electrification
 

BMW Financial Services North America Recognized by JD Power for Highest Customer Satisfaction Among Premium Automotive Financing Providers.

Mon May 11 21:20:00 CEST 2026Press Release

Woodcliff Lake, N.J. — May 11, 2026… BMW Financial Services North America announced that it has been ranked #1 in customer satisfaction among premium automotive financing providers in the JD Power 2025 U.S. Automotive Financing Satisfaction StudySM. The JD Power study evaluates customer satisfaction across eight core dimensions (in order of importance): level of trust with provider; loan/lease offering met needs; experience managing my loan/lease; keeps me ...

Corporate
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Awards Corporate
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BMW Financial Services
 
  
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Outstanding safety: MINI sets new benchmarks in occupant protection.

Mon May 11 17:40:00 CEST 2026Press Release

Numerous 5 star ratings from Euro NCAP confirm the exceptionally high level of safety achieved by all current MINI models. With a holistic safety concept combining active and passive protection, MINI delivers comprehensive occupant protection as standard across the entire model range.

MINI
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Technology
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Safety
 
 
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Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Conference Call Quarterly Statement to 31 March 2026

Wed May 06 17:25:00 CEST 2026Speech

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Statement Walter Mertl, Member of the Board of Management of BMW AG, Finance, Conference Call Quarterly Statement to 31 March 2026

Finance, Facts, Figures
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Corporate
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Corporate Events
 
 
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Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 31 March 2026

Wed May 06 17:19:00 CEST 2026Speech

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Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 31 March 2026

Finance, Facts, Figures
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Corporate
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Corporate Events
 
 
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Solid start to the year: BMW Group achieves Group EBT margin at previous full-year level

Wed May 06 17:16:00 CEST 2026Press Release

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+++ Group pre-tax return on sales at 7.6% in line with FY25 +++ Automotive segment EBIT margin of 5.0% within full year guidance corridor +++ Costs, investments and research & development expenditure reduced further as planned +++ Outlook for the full year 2026 confirmed +++ Positive development of Free cash flow in the Automotive segment +++ Zipse: “Consistent strategy of technology openness, operational excellence and a high degree of flexibility pay ...

Finance, Facts, Figures
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Corporate
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Corporate Events
 
 
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BMW Officially Announces Pricing and Range for 2027 BMW iX3 50 xDrive.

Wed May 06 17:00:00 CEST 2026Press Release

Woodcliff Lake, NJ – May 7, 2026…Today, BMW is proud to announce the base price of the 2027 BMW iX3 50 xDrive – the first series-production Neue Klasse model – will be $61,500 plus $1,350 destination and handling when it enters the US market in September of this year. For that price, customers can acquire a very well equipped, fully electric BMW SAV capable of up to 434 miles of range on a full charge. Even at the starting price, the iX3 brings the ...

NA5
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BMW i
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iX3
 
 
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IMSA: BMW M Team WRT on the podium at Laguna Seca.

Mon May 04 19:05:00 CEST 2026Press Release

+++ Strong comeback drive by Philipp Eng and Marco Wittmann in the #25 BMW M Hybrid V8 ends in third place +++ Second podium of the season after finishing third in Daytona +++ IMPC: Turner Motorsport triumphs with the BMW M4 GT4 EVO +++

BMW M Motorsport
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LMDh
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IMSA Series
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GT Racing
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Customer Racing
 
 
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BMW i Ventures Announces $300 Million Fund to Back AI Startups Reshaping the Automotive Ecosystem.

Wed Apr 29 16:00:00 CEST 2026Press Release

Munich / San Francisco, April 29, 2026 - BMW i Ventures today launched its third fund, putting $300 million behind a clear premise: that AI will fundamentally reshape how the automotive industry operates and creates value across its entire ecosystem. Fully backed by the BMW Group, Fund III will focus on physical AI, agentic AI, industrial software, manufacturing technologies, supply chain technologies and advanced materials. The fund will invest across ...

BMW i
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Technical Data, Specifications
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BMW
 
 
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MINI USA Officially Opens Registration for MINI Takes The States 2026.

Fri Apr 24 18:30:00 CEST 2026Press Release

Woodcliff Lake, NJ: MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2026. This year represents 20 years since the first MTTS in 2026. Held every other year, MINI owners looking to register can visit www.MINITAKESTHESTATES.com to secure their spot on the tenth running of what has become a legendary event for MINI owners to rally together.

MINI Driving Experience
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MINI
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Lifestyle Events
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Lifestyle