BMW Group PressClub provides an RSS Feed for free at the following address:
What does RSS stand for?
RSS Feeds can be read with many current Web browsers, such as Internet Explorer, Mozilla Firefox or Safari. For more comfort you can also use dedicated RSS software called "RSS Reader" or "Feed Reader". Those are available in commercial and free versions for Operating Systems like Windows, Mac OS X or Linux/Unix, also for Palm, Pocket PC and several Smartphones.