BMW ANNOUNCES REDUCED PRICING FOR SIRIUS SATELLITE RADIO

BMW 3 Series, X3 & X5 and MINI Owners Offered SIRIUS for Under $400

Woodcliff Lake, NJ, May 1st, 2004... BMW of North America announced a reduction
in pricing of SIRIUS Satellite Radio receiver kits at BMW centers and MINI
dealers across the country today. New car buyers of the BMW 3 Series and X5,
MINI Cooper and Cooper S, will be offered a center-installed SIRIUS receiver
kit for a MSRP of $395, plus installation. Pricing of the center-installed
SIRIUS receiver kit for the X3 is set at $325, plus installation. In addition,
SIRIUS (NASDAQ: SIRI) will offer an additional incentive to owners of the
all-new X3 Sports Activity Vehicle who have SIRIUS installed at the time of
delivery with a consumer rebate of $200 when activated with a one-year or
greater subscription.

SIRIUS provides BMW drivers with over 60 streams of 100% commercial-free music
and more than 50 streams of sports, news, and entertainment, including traffic
and weather in 20 major markets, sports play-by-play of the NFL, NBA and NHL,
and an array of original programming, coast-to-coast.

"We are committed to providing our loyal owners with added benefits and value
at a competitive price," said Alan Harris, Vice President, Aftersales Marketing
and Sales for BMW and MINI. "SIRIUS is a key component of our vehicle
accessory strategy for all BMW and MINI models; and by providing this option at
a reduced cost, we plan on turning even more BMW and MINI owners into SIRIUS
fans."

"This announcement represents the future of SIRIUS and the satellite radio
category - providing consumers with a lower cost entry point to add the very
best entertainment you can get with a new car purchase," said Doug Wilsterman,
Senior Vice President of Automotive OEM, SIRIUS. "BMW continues to be a leader
in providing buyers with technology that adds value to a new car purchase and
entertainment to the consumer's lifestyle."

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE
brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a
technology office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant for all
Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization
is represented in the U.S. through networks of 340 BMW passenger car centers,
327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI
passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North, Central and South America,
is

located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwusa.com
www.bmwmotorradusa.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com.

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