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Press Release

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BMW Dominates 2011 Kelley Blue Book's kbb.com Best Resale Value Awards

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  • 17.11.2010
  • ARCHIV
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Woodcliff Lake, NJ – November 17, 2010, 12:00am EDT… The BMW brand has won Best Resale Value Luxury Brand for the 2011 model year by Kelley Blue Book’s KBB.com. In addition, the BMW X5 and BMW X6 Sports Activity Vehicles each won places on the KBB.com 2011 model year list of Top 10 Models for Best Resale Value, and the X5 xDrive35d Advanced Diesel was chosen as Best Resale Value for Hybrid / Alternative Energy Utility Vehicle. Not stopping there, the BMW X5 also won the 2011 Best Resale Value award in the Luxury Utility Vehicle category.

 

“At BMW, we believe our vehicles’ strong resale value is a result not only of the innovation, engineering and design aesthetics built into each one of our cars, but also the quality of the BMW ownership experience in total,” said Peter Miles, BMW of North America’s Executive Vice President of Operations. Miles accepted the awards for BMW on the eve of the 2010 Los Angeles International Auto Show, saying, “BMW vehicles serve as industry benchmarks when new then strongly influence the used-car market as they go on to satisfy additional owners. BMW resale value proves that.”

 

“Consumers should take a good look at the projected resale value of a car when choosing their next new-vehicle purchase, and they would be wise to carefully consider the 2011 Best Resale Value Award winning vehicles and brands on this year’s list,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com “Taking the time to research and choose vehicle makes, models and options wisely now can help new-car shoppers hold value down the road when they go to sell or trade-in the vehicle.”

 

Kelley Blue Book’s Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by an expert staff of automotive analysts.  These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership.  Low-volume vehicles and vehicles with a Manufacturer’s Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 336 BMW Sports Activity Vehicle centers, 143 BMW motorcycle retailers, 100 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:  www.bmwgroupna.com

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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com.  Additional information, images and video may be found at www.bmwusanews.com.  Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.

 

If you have any questions regarding this press release, please contact:

BMW Group
Thomas Plucinsky

Tel.: +1-201-307-3701
E-mail: thomas.plucinsky@bmwna.com

National PressClubs


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