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Press Release

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BMW Group DesignworksUSA designs Mercury FourStroke engine.

  • 15.07.2014
Contained media data:
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA in use. (06/2014) Show all media

Design creates a better boating experience

                

Los Angeles. DesignworksUSA, a subsidiary of BMW Group and creative consultancy, in collaboration withMercury Marine designed the new 75, 90 and 115hp FourStroke outboards, which offer the ultimate combination of power and thrust, unsurpassed fuel economy, extreme reliability and smooth, quiet operation – all in a lightweight, compact package. These engines are the new best choice for bass, deep-vee, runabout and offshore boats as well as pontoons and saltwater skiffs.

 

“DesignworksUSA created a design language for the Mercury FourStroke engine that was modern and dynamic in line with the Mercury family aesthetic,” said Laurenz Schaffer, President, BMW Group DesignworksUSA. “We leveraged our four decades of experience in transportation design to create a design solution relevant to this powerful and efficient product.”

 

Better Boating Experience  

DesignworksUSA utilized its 40 years of transportation design expertise to make a universally attractive engine that works well on all types of boats.  The style lines follow Mercury’s family look, incorporating modern surface treatment and proportions.  Together with the 150hp engine and award winning Mercury Marine electronic remote control, DesignworksUSA and Mercury Marine continue to create a better boating experience.

 

This new engine lineup was designed, engineered and manufactured to provide the smoothest, quietest ride. A tightly sealed top cowl and idle relief muffler system lessen high-frequency exhaust noise. A top-mounted throttle body fine-tunes intake noise, while the exclusive Focused Mount System greatly reduces vibration. Even the trim pump is designed to run significantly quieter, and a new clutch system reduces shock while shifting into gear. All of these features deliver a smoother, quieter, more pleasant boating experience in a modern and dynamic looking exterior package.

 

 

Despite their low profile and low weight – they’re 20 pounds lighter than the closest four-stroke competition – the new engines feature a 2.1-liter, four-cylinder, eight-valve, single-overhead-cam design that delivers more torque and horsepower than competing engines. The result is unmatched performance, reliability, handling and efficiency.

 

The new Mercury FourStroke engines are built with the same architecture as the extraordinarily reliable and extremely popular Mercury 150hp FourStroke also designed by DesignworksUSA in collaboration with Mercury Marine.

 

 

BMW Group DesignworksUSA

BMW Group DesignworksUSA is a creative consultancy that’s been driving innovation for forty years.  Acquired by BMW Group in 1995, DesignworksUSA enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through design and a portfolio of creative consulting services. With clients including Coca Cola, Dassault Aviation, Embraer, HEAD, HP, Intermarine, John Deere, Microsoft, Bay Area Rapid Transit (BART), Siemens and Varian Medical Systems, DesignworksUSA is deeply immersed in a broad cross-section of industries. Combining cross-fertilized knowledge with strategic long-term perspectives and global context provided by studios in Los Angeles, Munich, and Shanghai, DesignworksUSA draws upon its unique and vibrant resources to create the future. 

Website:  www.designworksusa.com

Facebook: https://www.facebook.com/BMWDesignworksUSA

Twitter: https://twitter.com/BMWDesignworks

Linkedin: http://www.linkedin.com/company/BMW-Group-DesignworksUSA

Vimeo:  http://vimeo.com/BMWGroupDesignworksUSA

 

About Mercury Marine

Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ‘N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.

 

In the event of inquiries please contact:

 

BMW Group DesignworksUSA

Jackie Jones, Manager, Marketing & Communications

BMW Group DesignworksUSA

Tel.: (805) 376-6253, Fax: (805) 499-9650

E-Mail: jackie.jones@designworksusa.com

 

Internet: www.press.bmwgroup.com

E-Mail: presse@bmw.de

 


The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".

Compilation: 1 set with 4 photos.  
No portrait photos in this series

Set No. 1

Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA in use. (06/2014) Link to detailed page
 
15.07.2014 | P90153014
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA in use. (06/2014)
15.07.2014 | P90153014
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA side view. (06/2014) Link to detailed page
 
15.07.2014 | P90153015
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA side view. (06/2014)
15.07.2014 | P90153015
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA rear view. (06/2014) Link to detailed page
 
15.07.2014 | P90153016
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA rear view. (06/2014)
15.07.2014 | P90153016
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA side view. (06/2014) Link to detailed page
 
15.07.2014 | P90153017
Mercury Marine FourStroke 115hp engine designed by BMW Group DesignworksUSA side view. (06/2014)
15.07.2014 | P90153017

If you have any questions regarding this press release, please contact:

BMW Group
Jackie Jones

Tel.: +1-805-376-6253
Fax: +1-805-499-9650
E-mail: jackie.jones@bmwgroupdesignworks.com

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