BMW Group global sales top 200,000 for first time in single month
212,908 vehicles delivered in March, an increase of 11.3%
Year-to-date sales climb 8.7% to 487,024 vehicles
Q1 sales growth in all three major sales regions
Munich. The BMW Group sold 212,908 BMW, MINI and
Rolls-Royce vehicles in March – the company’s best-ever monthly
results. It’s a significant 11.3% increase on the previous all-time
monthly high in March last year (191,269 units). A new high for the
first quarter of the year was also achieved with a total of 487,024
vehicles delivered in the first three months of 2014 (prev. yr.
448,200 / +8.7%).
Ian Robertson, Member of the Board of Management, Sales and Marketing
BMW, said: “This is the first time in the company’s history that over
200,000 vehicles were delivered to customers in a single month - March
has rounded off a strong first quarter in 2014. Despite continuing
economic uncertainties, we are experiencing steady improvement in
almost all regions. Sales of our BMW X-vehicles have been particularly
strong; I’m sure the brand new BMW X4, which celebrated
start-of-production in Plant Spartanburg at the end of March, will
contribute to boosting growth still further when it comes onto the
market from July.”
Worldwide sales of BMW brand vehicles rose 16.9% to
186,126 in March, making it the brand’s most successful month ever
(prev. yr. 159,195). Sales for the first three months of the year
reached 428,259, an increase of 12.3%
(prev. yr. 381,406). Sales of BMW X-vehicles were particularly strong
growth drivers in the first quarter. The BMW X1 saw double-digit
growth, with 43,262 vehicles delivered to customers in the year to end
of March (prev. yr. 37,680 / +14.8%). BMW X3 volume increased by 10.8%
in the first three months of the year (40,115 / prev. yr. 36,189) and
deliveries of the new BMW X5 rose 13.8% to 31,025 units (prev. yr.
27,274). The BMW 3 Series was also a steady growth driver in the
year-to-date with a total of 116,671 units sold (prev. yr. 109,308 /
+6.7%). Sales of the BMW 5 Series also developed well in the first
three months of the year, with 91,600 vehicles delivered to customers
(prev. yr. 85,731 / +6.8%).
Due to the current model-change – the new MINI arrived in dealerships
at the end of March - sales of MINI brand vehicles
have decreased in line with expectations during the first quarter of
2014. Deliveries for the first three months of the year were down
12.5% (57,868 /prev. yr. 66,156) with sales in March down 16.9% to
26,382 units (prev. yr. 31,765). The order-book for the new MINI is
strong and this is expected to be reflected in the retail figures from
Rolls-Royce retains its position as the world’s
leading manufacturer of super-luxury motor cars. Following a fourth
successive record year in 2013, sales in the first quarter are up
significantly year-on-year. In total, 897 Rolls-Royce motor cars were
delivered to customers across the globe (prev. yr. 642 / +39.7%). This
was driven by sustained demand for Phantom and Ghost models and a full
order-book for Wraith, the company’s latest model. The company has
planned for further sustainable growth and it is optimistic for
another strong year in 2014.
BMW Motorrad achieved its best first quarter and best
single month ever. Sales increased by 16.1% in the first three months
of the year, with a total of 28,719 motorcycles and maxi-scooters
delivered worldwide (prev. yr. 24.732). In March, 15,183 vehicles were
sold (prev. yr. 13,067/ + 16.2%).
The BMW Group made gains in many
markets in the first quarter with the main three
sales regions all recording an increase in sales.
Sales of BMW and MINI vehicles in Asia rose 21.8% to
158,120 (prev. yr. 129,866). Mainland China saw deliveries jump 25.4%
in the first three months of the year (107,951 / prev. yr. 86,070). A
similar increase was achieved in Japan, with 18,888 units delivered
(prev. yr. 14,990 / +26.0%) and strong growth was also recorded in
South Korea, where sales increased 19.0% (10,587 / prev. yr. 8,900) in
the first quarter.
The Americas saw an increase in BMW and MINI
deliveries of 3.4% in the first quarter (99,606 / prev. yr. 96,318).
Sales in the USA grew 2.6% with a total of 81,034 vehicles delivered
to customers (prev. yr. 78,957). Customer deliveries in Brazil, where
the BMW Group will be opening a new plant later this year, jumped
50.8% in the first three months of the year with 4,184 vehicles sold
(prev. yr. 2,774).
Despite continuing headwinds in some markets, Europe
also recorded a slight growth in sales with deliveries for the first
quarter up 3.3% (214,031 / prev. yr. 207,130). The BMW Group’s home
market, Germany, grew 0.5% in the first quarter with 64,183 vehicle
registrations (prev. yr. 63,886). Sales in Scandinavia continued to
grow strongly with 10,810 vehicles delivered to customers in March
(prev. yr. 8,840 / +22.3%).
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
a global company, the BMW Group operates 28 production and assembly
facilities in 13 countries and has a global sales network in more than
In 2013, the BMW Group sold approximately 1.963 million cars and
115,215 motorcycles worldwide. The profit before tax for the financial
year 2013 was € 7.91 billion on revenues amounting to approximately €
76.06 billion. As of 31 December 2013, the BMW Group had a workforce
of 110,351 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.