Total of 132,892 vehicles sold in first month, increase of 7.8%
Aiming for further growth in 2014
Munich. The BMW Group’s record-breaking sales growth
of last year continued in January 2014 with deliveries increasing by
7.8%. In the first month of the year, a total of 132,892 BMW, MINI and
Rolls-Royce brand vehicles were delivered to customers (prev. yr. 123,302).
“This is a positive start, building on last year’s success,” said Ian
Robertson, Member of the Board of Management of BMW AG, Sales and
Marketing BMW. “Looking ahead, although the economic climate remains
challenging in many markets, there are signs of improvement and we are
aiming for continued growth in 2014. We are launching some very
exciting new models over the next few months and our target is to
increase overall global sales for a fourth successive year,” Robertson added.
BMW reported its best ever January: 117,164 BMW brand
vehicles were delivered to customers, an increase of 9.2% (prev. yr.
107,302). Strong demand for the BMW 3 Series Sedan continues with
22,451 models delivered, an increase of 4.6% (prev. yr. 21,457). Sales
of the BMW X3 saw significant growth of 18.2% to 12,095 units (prev.
yr. 10,231) and the newly launched BMW 4 Series is proving popular
with 4,046 4 Series Coupés delivered to customers in January. The BMW
5 Series was a significant growth driver with a total of 27,974
delivered worldwide (prev. yr. 24,529 / +14.0%). The BMW 6 Series Gran
Coupé was also in high demand, with 993 deliveries in the first month
of the year (prev. yr. 725 / +37.0%).
Despite the upcoming model change, MINI sales
remained stable with 15,510 models (prev. yr.15,864 / -2.2%) delivered
worldwide in January. Sales of the MINI Clubman increased 18.9% to
1,247 (prev. yr. 1,049) and the MINI Countryman continues to be in
strong demand with 6,425 models delivered since the start of the year
(prev. yr. 6,259 / +2.7%). The new MINI model is expected to bring
further momentum to sales as of spring.
Following the strategy of balanced sales across the globe, the BMW
Group maintained or increased sales in almost all sales regions.
Deliveries of BMW and MINI models in Asia topped 50,000 for the first
time in January with 50,841 deliveries (prev. yr. 43,114 / +17.9%).
Deliveries in Mainland China were up 22.2% (37,137, prev. yr. 30,397)
and South Korea also saw significant growth with deliveries up 24.0% (3,460, prev. yr. 2,790).
In the Americas, a total of 25,977 BMW and MINI vehicles were
delivered to customers (prev. yr. 25,021 / +3.8%), with sales in the
USA up 3.0% (20,796, prev. yr. 20,195). Sales in Brazil increased an
impressive 32.4% (961, prev. yr. 726) and deliveries in Mexico
increased by 26.4% (1,212, prev. yr. 959).
Despite continuing headwinds in Europe, BMW and MINI sales increased
slightly, with 51,319 deliveries (prev. yr. 50,617 / +1.4%).
Significant double-digit growth of 32.4% was recorded in the
Netherlands (1,639, prev. yr. 1,238) and sales in Scandinavia also
grew strongly with 2,959 automobile deliveries in January (prev. yr.
2,382 / +24.2%).
BMW Motorrad sales increased 12.9% year-on-year with
a total of 5,438 motorcycles delivered to customers in January (prev.
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
a global company, the BMW Group operates 28 production and assembly
facilities in 13 countries and has a global sales network in more than
In 2013, the BMW Group sold around 1.963 million cars and 115,215
motorcycles worldwide. The profit before tax for the financial year
2012 was € 7.82 billion on revenues amounting to € 76.85 billion. As
of 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.