Woodcliff Lake, NJ – March 3, 2014… The BMW Group in
the U.S. (BMW and MINI combined) reported February sales of 24,476
vehicles, a decrease of 4.4 percent from the 25,613 vehicles sold in
the same month a year ago. Year-to-date, the BMW Group (BMW and MINI
combined) is down 1.2 percent on sales of 45,272 in the first two
months of 2014 compared to 45,808 in the same period in 2013.
“The ferocious February winter in much of the country no doubt
increased the desire for BMW SAV’s, but in keeping others away from
the showrooms it is also building up future demand,” said BMW of North
America President and CEO, Ludwig Willisch. “The expanding range of
BMW models, as seen during the Sochi Olympics, especially the new 4
Series Convertible and Gran Coupe, the new 2 Series, and the soon to
arrive all-electric BMW i3, are among the good reasons to look forward
BMW Brand Sales
Sales of BMW brand vehicles increased 3.3 percent in February for a
total of 22,017 compared to 21,311 vehicles sold in February, 2013.
Year-to-date, the BMW brand is up 6.5 percent on sales of 40,270
compared to 37,824 sold in the first two months of 2013.
In February, best performing vehicles included the BMW X1, up 57.2
percent to 2,329 vehicles, and the BMW X3, up 51.8 percent to 3,301 vehicles.
BMW Pre-Owned Vehicles In February, sales of
BMW used vehicles (including certified pre-owned and pre-owned)
increased 10.4 percent to 14,956 vehicles compared to the 13,544
vehicles sold in February, 2013. Year-to-date, the BMW brand is up 8.3
percent on sales of 29,099 compared to 26,866 sold in the first two
months of 2013.
MINI Brand Sales
For February, MINI USA reports 2,459 automobiles, a decrease of 42.8
percent from the 4,302 sold in the same month a year ago.
Year-to-date, MINI sales in the U.S. are down 37.3 percent on volume
of 5,002 compared to 7,984 in the first two months of 2013. MINI USA
is currently in transition from the current hardtop to the new model
arriving in the second quarter.
MINI Pre-Owned Vehicles In February, MINI used
automobiles (including MINI NEXT certified pre-owned and pre-owned)
reported sales of 1,875 automobiles, an increase of 18.4 percent from
the 1,583 sold in February, 2013. Year-to-date, MINI sales in the U.S.
are up 20.2 percent on volume of 3,756 compared to 3,125 in the first
two months of 2013.
Table 1: Vehicle Sales BMW of North America, LLC, February
YTD Feb 2014
BMW passenger cars
BMW light trucks
BMW Motorrad Sales
Buoyed by the introductions of the all new R 1200 RT and R 1200 GS
Adventure, BMW Motorrad USA reported sales of 935 motorcycles in
February, an increase of 11.0 percent from the over February, 2013.
Year to date, BMW Motorrad USA sales are up 6 percent to 1,526 units
compared to 1,439 units in the first two months of 2013.
With the first release of 2 additional new models in March, the R
nineT and the K 1600 GTL Exclusive, BMW Motorrad dealers are assured
of a strong first quarter performance.
Table 2: Motorcycle Sales BMW of North America, LLC, February
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The
BMW Group sales organization is represented in the U.S. through
networks of 339 BMW passenger car and BMW Sports Activity Vehicle
centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers,
and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW
Group’s sales headquarters for North America, is located in Woodcliff
Lake, New Jersey.