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PressClub USA · Article.
BMW i and MINI at the Salone del Mobile 2013. BMW Group Design presents two installations during the world’s biggest furniture fair.
Thu Mar 28 15:10:00 CET 2013 Press Release
This year BMW Group Design will once again be showcasing its passion for innovative design and inspirational partnerships at the Salone del Mobile. In a unique venture, BMW i teamed up with French designers Ronan and Erwan Bouroullec to create the installation QUIET MOTION, an interpretation of the BMW i brand’s concept of sustainable mobility that invites spectators to pause and linger. Another BMW Group Design project hails from the MINI Design Team headed by Anders Warming: the dynamic installation KAPOOOW! draws on the versatility of the new MINI Paceman to transport visitors on an inspiring journey.
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Nathalie Bauters
BMW Group
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Munich/Milan. This year BMW Group Design will once again be showcasing its passion for innovative design and inspirational partnerships at the Salone del Mobile. In a unique venture, BMW i teamed up with French designers Ronan and Erwan Bouroullec to create the installation QUIET MOTION, an interpretation of the BMW i brand’s concept of sustainable mobility that invites spectators to pause and linger. Another BMW Group Design project hails from the MINI Design Team headed by Anders Warming: the dynamic installation KAPOOOW! draws on the versatility of the new MINI Paceman to transport visitors on an inspiring journey.
QUIET MOTION by Ronan and Erwan Bouroullec for BMW i.
BMW i and the French design duo share a passion for innovative products that render forward-looking design in tangible form. The upshot of this venture is the slowly and silently rotating installation QUIET MOTION. This interpretation of BMW i design in an aesthetic, pared-down form highlights the visionary aspect of electric mobility. Appropriately, BMW i together with Ronan and Erwan Bouroullec selected a place of tranquillity for the presentation of QUIET MOTION: during the Salone del Mobile, the international public is invited to experience the installation in the cloisters of the Facoltà Teologica dell’Italia Settentrionale.
Facoltà Teologica dell’Italia Settentrionale
Via dei
Cavalieri del Santo Sepolcro 3
2
0121 Milan
Opening times
09.04 – 16.04 / 10.00 – 20.00 hrs
MINI Design Team presents MINI KAPOOOW!
Through its sheer dynamic, MINI KAPOOOW! propels the spectator into another dimension. In this two-part installation, the latest model in the MINI family – the MINI Paceman – breaks boundaries and undergoes a transformation of materials and colours. With its creative work, the MINI Design Team illustrates the diversity of the MINI Paceman and whisks visitors off into a different world.
The installation will be presented during the Salone del Mobile at the MINI Paceman Garage. From 9 – 12.04.13 this venue will serve as a launch pad and platform for creative exchange among artists and designers, while offering international visitors a varied programme ranging from workshops and DJ sets all the way to show cooking sessions.
MINI Paceman Garage
Via Tortona 20
20144 Milan
Opening times
09.04 – 12.04 / 10.00 – 21.00 hrs
13.04 / 10.00 – 24.00 hrs
14.04 / 10.00 – 18.00 hrs