BMW LAUNCHES ADVERTISING CAMPAIGN FOR CERTIFIED PRE OWNED PROGRAM

BMW and Publicis New York show they are "Unwilling to Compromise" with
multi-tiered campaign

Woodcliff Lake, NJ - June 27, 2005... BMW announced today a national broadcast,
print, radio and Internet marketing campaign for its Certified Pre-Owned
program that will launch June 27, 2005. The "Unwilling to Compromise" spots
created by Publicis New York will underscore that people can have the BMW
they've always wanted - without compromise.

"The BMW Certified Pre-Owned program is an excellent way for people who desire
a premium vehicle to treat themselves with The Ultimate Driving Machine," said
Sergio Carvajal, Pre-Owned Manager - Marketing for BMW NA. "The campaign is
designed to let consumers know the BMW Certified Pre-Owned program has
excellent vehicles and a wide selection to satisfy the buyer who is not willing
to compromise on anything, even if it is a minor detail. It also reinforces
the BMW Certified Pre-Owned Protection Plan that covers our vehicles for up to
6 years or 100,000 miles, allowing our customers to enjoy their dream vehicle
even more with the added assurance of the Certified Pre-Owned BMW warranty
coverage and BMW Roadside Assistance."

Since it first started in 1996, the BMW Certified Pre-Owned program has
successfully developed to be the number-one luxury certified program in the
United States, with more than 70,000 sales in 2004. BMW expects this campaign
to help it build an even stronger business in the future.

Each of the light-hearted, "Unwilling to Compromise" spots highlight everyday
circumstances where people refuse to settle for second best, often going to
great lengths to achieve what they want.

The tagline, "Unwilling to Compromise? We Have a Car For You," appears
alongside corresponding copy that features the Certified Pre-Owned Program?s 6
year / 100,000 mile Protection Plan.

The broadcast spots include:
DMV Photo - A young man is seen waiting in line to get his picture taken for
his license. The DMV photographer snaps his photo, and the man looks at the
resulting picture disapprovingly. He persuades the DMV employee to keep
trying. The man stikes a pose after pose until finally a picture he approves
of is taken. He walks out of the DMV pleased with the license and gets into
his Certified Pre-Owned 5 Series. The tagline reads, "Unwilling to
Compromise? We Have a Car for You." The copy for the coverage and financing
appears on screen as the 5 Series drives through city streets.

Pool - A young woman arrives at a large pool early and before anyone else. She
proceeds to look for a poolside chair on which to lie. She tests each one,
assessing their comfort and location. After many tries, she finds one she's
happy with and takes a seat with a smile of satisfaction on her face. The
tagline reads "Unwilling to Compromise? We Have a Car for You." The spot ends
with coverage and financing information for the Certified Pre-Owned program
over shots of the X5 driving through suburban streets.

Newspaper - A woman is seen walking toward a newspaper stand on a busy city
street. She stops to pick up a newspaper and looks through the stack of papers
on display. We see the woman rejecting several papers that are not to her
liking due to their less than "perfect?" condition. Another customer takes the
paper off the top of the pile, not caring about its condition. Finally, the
woman spots a paper in the middle of the stack and removes it from the pile.
She smiles with satisfaction and purchases the paper. She walks to her
Certified Pre-Owned 3 Series sedan as the tagline reads, "Unwilling to
Compromise? We have a car for you." The coverage and finance information
follow as the 3 Series drives though city streets.

The campaign will have national reach running regionally throughout the United
States and comprises three TV spots, three radio spots, three print ads and
three Internet banner advertisements. The print campaign will run in
publications including USA Today, Wall Street Journal, Business Week, Money,
European Car, Tip Top Management, Business 2.0, Time, Global Business and
Roundel.