Munich. With 11,661 vehicles sold, BMW Motorrad
posted its best ever July result in July 2014. As compared to the
record month of the previous year (11,241 units), 3.7% more
motorcycles and maxi scooters were supplied to customers. As of July,
worldwide sales likewise reached a new all-time high at 82,639 units
sold, an increase of 8.5% (previous year: 76,128 units).
Heiner Faust, BMW Motorrad Head of Sales and Marketing: "We
once again achieved a new all-time retail high in July. With growth of
8.5% as per July we are also on course for a new all-time annual
record for the year as a whole. Based on the first seven months of the
year, sales are developing positively worldwide."
Germany continues to be the strongest single BMW Motorrad market
with 14,016 vehicles sold (previous year: 13,658 units) and a share
of 17% in the total sales volume. The second largest market is the USA
with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3%
volume share. These are followed in third and fourth positions by the
European markets of Italy and France with 8,470 and 7,601 motorcycles
and maxi scooters sold respectively.
"The success of the first seven months is based on the
ongoing healthy demand for our motorcycles and maxi scooters and shows
just how popular our current model range is among customers",
says Heiner Faust.
The ranking of the best-loved BMW motorcycles still has the
travel enduro bike R 1200 GS at the top, along with its sibling model
the R 1200 GS Adventure. The other enduro and boxer models and the new
models of the current motorcycle season are also in high demand.