BMW ON LOCATION: BMW ANNOUNCES HIGH-OCTANE DRIVING EXPERIENCE AT CALIFORNIA SPEEDWAY

Golden State Enthusiasts Hit Full-Throttle for Courses Starting October 3

Los Angeles, CA - September 28, 2006... The BMW Performance Driving School
based in Spartanburg, SC is introducing an alternative for West Coast
enthusiasts with the 'need for speed'. High performance instruction at the
California Speedway in Fontana is being offered as part of a new program, BMW
on Location, designed to enhance the driving experience in a safe and fun
environment. Course offerings include the One and Two-Day Teen Schools, One
and Two-Day courses for adults emphasizing professional driving theory, and the
California Performance Drive, also a one day school, ultra-heavy on power. The
Golden State is the first stop on the BMW on Location nationwide tour. Courses
are available for a limited time from October 3-15.

"BMW on Location gives us an opportunity to reach driving novices as well as
ultimate auto enthusiasts who want to learn advanced driving techniques from
our professional instructors," says Daniel Gubitosa, BMW Performance Center
Manager. "The convenience of having access to premiere track facilities
virtually in their own backyard, will add appeal for many customers."

BMW on Location, California Course Offerings:

* The California One-Day Teen School ($400) is intended for inexperienced
drivers aged 15-19. Classroom theory and hands-on experience teach the basics
of driving. From the relationship between speed and stopping distances and
proper seating position to accident avoidance, the One-Day Teen School goes
beyond the typical driver's ed course. Students must be at least 15 years old
with a learner's permit or equivalent. BMW 3 Series models are primarily used.

* The California Two-Day Teen School ($700) goes a step further, introducing
defensive driving and car control skills into the curriculum. The program is
designed to make young drivers more confident and respond safely to real world
situations every time they are behind the wheel. A variety of BMW models
including the 3 Series and Z4 are used to help build an understanding of
different vehicle dynamics. The cost is $700.

* The California One-Day School ($550) emphasizes professional driving theory
with hands-on application. Exercises teaching accident avoidance maneuvers and
car control skills are practiced in several areas including the skid pad,
braking area, lane change, and slalom and autocross courses.

* The California Two-Day School ($895) picks up where the One-Day School ends.
Participants spend more time in areas such as the ultra-slick skid pad and gain
an in-depth understanding of BMW's active safety technology to become safer,
more responsive drivers. A portion of the second day is spent in a variety of
BMW models to demonstrate differences in vehicle dynamics.

* The California Performance Drive ($1,250) gives participants the opportunity
to drive a variety of BMWs including the 333 horsepower SMG-equipped M3, the
mighty M5 and all new 500 horsepower M6 on the interior road course. Drivers
will spend half of their day on the interior track being challenged by the
fast, sweeping corners and lower speed technical turns. The other half of the
day is spent in the infield training areas including the skid pad, autocross,
and high speed lane change and slalom areas.

For more information and to reserve your seat behind the wheel of BMW on
Location or The BMW Performance Center Driving Schools call 888-345-4BMW (4269)
or visit www.bmwusa.com/bmwexperience/performancecenter.

# # #