MOG On-Demand Streaming Music Service and BMW to develop
in-car integration for on demand music for BMW USA.
Woodcliff Lake, NJ and Berkley, CA– August 22nd, 2011…
BMW of North
America announced today that it is partnering with MOG to develop a
new BMW Apps Certified App, which the companies expect to bring
MOG’s award winning, on-demand streaming music service to BMW
vehicles equipped with the BMW Apps smartphone app integration option.
The two companies will demonstrate a beta version of the app at the
North American press launch of new 6 Series Coupe.
“The partnership with MOG is another great step for BMW Apps,
as we continue to listen to our customers and work to assess, develop
and launch the apps they want most in a timely manner,” said
Paul Ferraiolo, Manager of Product Planning and Strategy for BMW of
North America. “The development of BMW Apps enables us to bring
new features into the car with a speed that simply was not possible
before. Stayed tuned, there will be more to follow.”
"We're thrilled to work with BMW to unveil a premium automotive
integration of an on-demand music service," said David Hyman, CEO
of MOG. "We remain focused on giving people ways to enjoy music
wherever they are, and we are jointly designing a MOG user experience
specifically for BMW USA that makes it fast, easy and safe for
drivers to enjoy unlimited, uninterrupted music and still focus on the
road. People listen to music while driving more than anywhere else, so
it’s critical for us to offer MOG in the car," Hyman added.
The demonstration app that will debut in Monterey will preview the
advantages of offering an on demand music service that is deeply
integrated into BMW’s premium ConnectedDrive technology.
The beta MOG app for the BMW Apps option showcases the following capabilities:
On-demand streaming: Unlimited, ad-free listening to any artist,
album, or song at any time from virtually anywhere.
Seamless integration: Easy to browse and search, play, re-play, or
skip to your favorite songs using the existing BMW iDrive controller
and steering wheel controls.
Storage: MOG will allow users to store their MOG music on their
phone, enabling access to their favorite titles even when a data
connection is not available.
MOG radio: Only MOG offers patent-pending "MOG Mobius"
music discovery engine, which enables users to switch between true
"artist only" radio or a full mix of similar artists.
Curated content: Users will have access to New Releases,
Editor’s Picks, top Charts, Featured Playlists, and Custom
Radio in addition to their own tagged songs from within the MOG
Highest quality audio: MOG downloads music at 320kbps, which
provides the highest quality listening experience.
The final MOG app would allow BMW USA customers to download the MOG
app, connect an iPhone via USB, and MOG will immediately work with the
existing BMW Navigation systems equipped with the BMW Apps option.
MOG offers a $9.99 per month MOG Primo subscription plan, which
provides subscribers with access to MOG for unlimited, on-demand
listening access online at MOG.com, through the MOG app on iPhone and
Android phones, through compatible CE devices from major manufacturers
such as Roku, Sonos and LG, and soon Samsung and Vizio, all via a
single MOG account.