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PressClub USA · Article.
COVETED DESIGN AWARD GOES TO BMW MOTORRAD RIDER EQUIPMENT
Wed Apr 01 12:00:00 CEST 2009 Press Release
Munich. The BMW Motorrad suit Atlantis 4 and the helmet Sport were awarded the renowned iF product design award 2009 by an international jury.
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BMW Group
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Munich. The BMW Motorrad suit Atlantis 4 and the helmet Sport were awarded the
renowned iF product design award 2009 by an international jury.
A high level of functionality and safety coupled with a timeless, attractive
design - these are the qualities which characterize the products of the BMW
Motorrad rider equipment range. In designing its new collections, the BMW
designers are guided by the look and visual styling of the current BMW
motorcycle models. But it is not just the attractive design and shaping of the
products which is striking; their functionality, fit, wear comfort, safety and
finish are also top priorities when it comes to satisfying the high
expectations of BMW Motorrad customers.
The fact that the BMW design team is not only creative but also highly
successful is reflected on the one hand by the huge popularity of the BMW
Motorrad rider equipment items. And yet further evidence was provided in March,
when two products from the BMW Motorrad rider equipment program won the coveted
iF product design award 2009: the BMW suit Atlantis and the BMW helmet Sport.
It was no easy task for the 28 jury members from ten nations, since over 2,808
products had been submitted by 1,025 entrants from 39 countries. All in all,
802 products won awards in 16 different categories. Assessment criteria
included structure and design, finish and material selection, functionality,
ergonomics, safety and brand value.
Atlantis 4 suit - the classic among the leather suits.
This all-weather touring suit is a symbiosis of a classic cut and a dynamic,
elegant design. A two-section, anthracite-colored suit in quick-drying,
breathable calf nubuck leather, it is processed in such a way that no rain
clothing is required for the wearer to stay dry. The suit is available all
common ladies' and men's sizes.
Sport helmet - head protection for those with sporty ambitions.
The helmet's striking lines and dynamic design stand for outstanding
aerodynamics and acoustic properties. This helmet leaves nothing to be desired
in terms of head ventilation and wear comfort, either. The Sport helmet is
available in a number of different designs.
The two award-winning products are available from BMW Motorrad dealers right
away, as is the entire 2009 BMW Motorrad rider equipment collection.