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Press Release

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Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich.

  • 01.02.2010
  • ARCHIV
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Munich. As a National Sponsor of Munich’s Olympic bid, the BMW Group is turning to high-profile support from the sporting arena: two-time Olympic figure skating champion Katarina Witt (44) has been appointed the BMW Group’s ambassador in the bid to host the 2018 Olympic and Paralympic Winter Games in Munich and Garmisch-Partenkirchen.

As part of this collaboration, Witt will be making public appearances on behalf of the BMW Group. She also chairs the Munich 2018 Bid Committee.


Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing, commented: “The BMW Group espouses the Olympic ideal of fair play in sporting contests. As the world’s most sustainable car manufacturer, we support the idea of a sustainable Olympic Games – both as Automotive Partner of the 2012 Games in London and as a National Sponsor of the 2018 Munich bid. We are delighted to have Katarina Witt’s backing as an ambassador in our bid to bring the 2018 Olympic and Paralympic Winter Games to Munich.”

 

“Taking part in the Olympic Games is the dream ambition and absolute career high point of any athlete,” said Katarina Witt, who won Olympic gold in figure skating in Sarajevo in 1984 and Calgary in 1988. “I would like to do my bit to turn this dream into reality in Munich and Garmisch-Partenkirchen for 2018. I totally embrace and identify with the concept of sustainable Olympic Games that conserve natural resources and make use of existing sports facilities. This could be a signal from Munich for future Games. BMW and the Olympics – it’s an alliance that stands for sportiness, tradition, dynamism and a forward-looking approach. BMW and the Munich 2018 bid – it’s a perfect match.”

 

In her function as ambassador for the Munich 2018 bid, Katarina Witt will attend the 2010 Winter Olympics in Vancouver.

 

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Katarina Witt to be Olympic ambassador for the BMW Group.

Archive Katarina Witt, Olympia-Botschafterin der BMW Group, mit BMW X6 in Kärnten (02/2010) Link to detailed page
 
01.02.2010 | P90055951
Katarina Witt, Olympia-Botschafterin der BMW Group, mit BMW X6 in Kärnten (02/2010)
Archive Katarina Witt, Olympia-Botschafterin der BMW Group, mit BMW X6 in Kärnten (02/2010) Link to detailed page
 
01.02.2010 | P90055950
Katarina Witt, Olympia-Botschafterin der BMW Group, mit BMW X6 in Kärnten (02/2010)
Archive Katarina Witt with the BMW X6 (02/2010) Link to detailed page
 
01.02.2010 | P90055952
Katarina Witt with the BMW X6 (02/2010)
Archive Katarina Witt with the BMW X6 (02/2010) Link to detailed page
 
01.02.2010 | P90055955
Katarina Witt with the BMW X6 (02/2010)
Archive Katarina Witt with the BMW X6 (02/2010) Link to detailed page
 
01.02.2010 | P90055956
Katarina Witt with the BMW X6 (02/2010)

If you have any questions regarding this press release, please contact:

BMW Group
Stacy Morris

Tel.: +1-201-594-3360
Fax: +1-201-573-8416
E-mail: stacy.morris@bmwna.com

National PressClubs


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