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MINI Honored by J.D. Power for Improvement in Providing an Outstanding Customer Experience
Wed Apr 04 14:30:00 CEST 2012 Press Release
Woodcliff Lake, NJ – April 4, 2012… During the opening ceremonies at the New York Auto Show today, J.D. Power and Associates recognized MINI for the most improvement in customer experience among mass market brands for their vehicle and dealership experience during the past three years.
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BMW Group
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MINI Recognized As Most Improved Among Mass Market Brands
Woodcliff Lake, NJ – April 4, 2012… During the opening ceremonies at the New York Auto Show today, J.D. Power and Associates recognized MINI for the most improvement in customer experience among mass market brands for their vehicle and dealership experience during the past three years.
“MINI strives to deliver an exceptional owner experience in every aspect of our business, from the online car configurator to the sales and service interaction in our dealerships, as well as in the design of our vehicles and with owner engagement initiatives such as MINI TAKES THE STATES,” said Jim McDowell, Vice President MINI USA. “We are honored that J.D. Power and Associates has presented MINI with this award, reinforcing that the significant efforts implemented over the last several years are making a difference in the owner community’s overall brand experience.”
The recognition is based on the rate of improvement that the MINI brand has made during the past three years in J.D. Power and Associates’ five core U.S. automotive quality and satisfaction studies: Initial Quality Study (IQS); Vehicle Dependability Study (VDS); Automotive Performance, Execution, and Layout (APEAL) Study; Sales Satisfaction Index (SSI) Study; and Customer Service Index (CSI) Study. While all automotive brands are showing improvement, MINI has improved more than other mass market brands during the turbulence the industry has experienced since 2009.
“This honor recognizes MINI’s dedication to continually improving the quality, dependability, and appeal of their models,” according to J.D. Power and Associates.