Close to 4,000 MINI Owners and 154 pets participated in the
5,142-mile rally across America’s heartland
Woodcliff Lake, NJ – August 15, 2014…MINI TAKES THE
STATES (MTTS) 2014 is now part of MINI folklore and what an epic
adventure it was for all the motorers who participated. The group of
MINI owners and MINI USA team members motored into Boston’s Back Bay
on Saturday, August 10, after completing the 5,142-mile journey from
San Francisco that covered 15 cities and 18 states in 14 days.
In total, MTTS 2014 attracted close to 4,000 MINI owners from around
the world, including two men who drove their MINI from Germany as part
of a quest to drive around the world. Nothing about MTTS 2014 was
small, in fact, more than 400 MINI owners and staff went “all the way”
from coast-to-coast. Others joined in for a just a few days of fun,
with each of the day’s events averaging more than 900 participants.
“The MINI community was overwhelming in their support and
participation in MINI TAKES THE STATES,” said David Duncan, Vice
President MINI of the Americas. “This was the third MINI TAKES THE
STATES I’ve participated in, and I can honestly say that it was the
best one yet! I can’t wait for the next one!”
Throughout the 14-day adventure, MINI owners were treated to
“surprise & delight” pit stops, as well as “rise & shine”
morning events and evening gatherings. In typical MINI fashion, most
of the group took the roads less traveled for the cross-country trek,
including America’s Loneliest Highway in Nevada and the Million Dollar
Highway in Colorado. A small group of MINI USA team members and
owners even crossed the border into Canada to meet up with MINI
Invasion participants rallying in Canada.
From a high-flying kickoff by Tony Hawk in San Francisco to a
Canadian Invasion in Buffalo and a Boston Tea Party in Massachusetts,
the road trip allowed for MINI owners to build relationships with
their community and almost the entire MINI USA organization.
It wasn’t just the MINI owners who got to hang out with their fellow
motorers! This year’s MTTS saw over 154 pet co-pilots on the road. A
portion of the event registration fee will be donated to Best Friends Animal Society, the
charity partner for this year’s rally.
To read stories from the road or to download photos and videos from
the rally visit the official MTTS 2014 Blog on MINIUSANEWS.com
under the Events tab. Other stories, images and media coverage from
around the country are viewable on the MTTS
Flipboard page and the MINI
USA Tumblr page.
About MINI in the US MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 120 MINI
passenger car dealers in 38 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of seven unique vehicles.