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Press Release

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MINI TAKES THE STATES COMES TO A CLOSE AFTER AN EPIC CROSS-COUNTRY JOURNEY

  • 15.08.2014
Contained media data:
More than 400 MINI owners and staff made the epic 14-day adventure from coast-to-coast for MTTS 2014. (08/2014) Show all media

Close to 4,000 MINI Owners and 154 pets participated in the 5,142-mile rally across America’s heartland

 

Woodcliff Lake, NJ – August 15, 2014…MINI TAKES THE STATES (MTTS) 2014 is now part of MINI folklore and what an epic adventure it was for all the motorers who participated.  The group of MINI owners and MINI USA team members motored into Boston’s Back Bay on Saturday, August 10, after completing the 5,142-mile journey from San Francisco that covered 15 cities and 18 states in 14 days.

In total, MTTS 2014 attracted close to 4,000 MINI owners from around the world, including two men who drove their MINI from Germany as part of a quest to drive around the world. Nothing about MTTS 2014 was small, in fact, more than 400 MINI owners and staff went “all the way” from coast-to-coast.  Others joined in for a just a few days of fun, with each of the day’s events averaging more than 900 participants. 

“The MINI community was overwhelming in their support and participation in MINI TAKES THE STATES,” said David Duncan, Vice President MINI of the Americas.  “This was the third MINI TAKES THE STATES I’ve participated in, and I can honestly say that it was the best one yet!  I can’t wait for the next one!”

Throughout the 14-day adventure, MINI owners were treated to “surprise & delight” pit stops, as well as “rise & shine” morning events and evening gatherings.  In typical MINI fashion, most of the group took the roads less traveled for the cross-country trek, including America’s Loneliest Highway in Nevada and the Million Dollar Highway in Colorado.  A small group of MINI USA team members and owners even crossed the border into Canada to meet up with MINI Invasion participants rallying in Canada. 

From a high-flying kickoff by Tony Hawk in San Francisco to a Canadian Invasion in Buffalo and a Boston Tea Party in Massachusetts, the road trip allowed for MINI owners to build relationships with their community and almost the entire MINI USA organization.

It wasn’t just the MINI owners who got to hang out with their fellow motorers! This year’s MTTS saw over 154 pet co-pilots on the road. A portion of the event registration fee will be donated to Best Friends Animal Society, the charity partner for this year’s rally.

To read stories from the road or to download photos and videos from the rally visit the official MTTS 2014 Blog on MINIUSANEWS.com under the Events tab.  Other stories, images and media coverage from around the country are viewable on the MTTS Flipboard page and the MINI USA Tumblr page.

 

About MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 120 MINI passenger car dealers in 38 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of seven unique vehicles.

 

Journalist notes: Media information about MINI and its products is available to journalists on-line at www.miniusanews.com. Videos and photos from the rally are available for download on MINIUSANEWS.com or on the MTTS Flipboard page. 

Consumer information about MINI products is available via the internet at: www.MINIUSA.com.

 


The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".

Compilation: 1 set with 4 photos.  
No portrait photos in this series

Set No. 1

Three-time Emmy Award winning TV host Cat Greenleaf interviewed senior members of the MINI USA management team, David Duncan, Pat McKenna, Tom Salkowsky and Caryn Grun, about why MINI USA stages the event and what it means to the brand and its customers. (08/2014) Link to detailed page
 
15.08.2014 | P90159096
Three-time Emmy Award winning TV host Cat Greenleaf interviewed senior members of the MINI USA management team, David Duncan, Pat McKenna, Tom Salkowsky and Caryn Grun, about why MINI USA stages the event and what it means to the brand and its customers. (08/2014)
15.08.2014 | P90159096
 
Adam Shaver, Director of MINI Canada, who welcomed the MTTS 2014 group to Canada, poses with David Duncan, VP MINI of the Americas, at the famed Niagara Falls. (08/2014) Link to detailed page
 
15.08.2014 | P90159097
Adam Shaver, Director of MINI Canada, who welcomed the MTTS 2014 group to Canada, poses with David Duncan, VP MINI of the Americas, at the famed Niagara Falls. (08/2014)
15.08.2014 | P90159097
 
MINI enthusiasts Fritz Kreis and Thomas Fuerst set off from their home city in Heidelberg, Germany, over two months ago on Monday,  June 16th, in their MINI Hardtop, driving east around the world just in time to join almost 1,000 other guests for the start of MTTS 2014. (08/2014) Link to detailed page
 
15.08.2014 | P90159098
MINI enthusiasts Fritz Kreis and Thomas Fuerst set off from their home city in Heidelberg, Germany, over two months ago on Monday, June 16th, in their MINI Hardtop, driving east around the world just in time to join almost 1,000 other guests for the start of MTTS 2014. (08/2014)
15.08.2014 | P90159098
 
More than 400 MINI owners and staff made the epic 14-day adventure from coast-to-coast for MTTS 2014. (08/2014) Link to detailed page
 
15.08.2014 | P90159099
More than 400 MINI owners and staff made the epic 14-day adventure from coast-to-coast for MTTS 2014. (08/2014)
15.08.2014 | P90159099
 

If you have any questions regarding this press release, please contact:

BMW Group
Nathalie Bauters

Tel.: +1-201-930-3166
E-mail: nathalie.bauters@miniusa.com

National PressClubs


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