New MINI Hardtop delivers premium value to US market
U.S. pricing for base Cooper is $19,950; Cooper S model is $23,600
Enhanced connectivity, new engines and upgraded interior make new
MINI Hardtop more premium than ever
Customers can now begin building and ordering their new MINI on MINIUSA.com
Woodcliff Lake, NJ – January 30, 2014…MINI USA today
announced U.S. Pricing for the new 2014 MINI Hardtop which goes on
sale in the spring. The base model Cooper will start at $19,950 and
the Cooper S will start at $23,600 – plus a $795 Destination and
The new MINI Hardtop is a contemporary evolution of classic MINI
design, with improved features and technology previously limited to
luxury vehicles. It is powered by new
ground-breaking three- and four-cylinder enginesand
includes new comfort and safety technologies that bring MINI to the
forefront of the premium small car segment.The new
MINI Hardtop also includes state-of-the-art connectivity and premium
technology including new driver assistance systems.
“The product team worked diligently to sustain a minimal price
increase over the previous model while adding a number of new
technologies and features”, said Patrick McKenna, Head of MINI Product
Planning and Events, MINI USA. “People will be amazed at the interior
quality of this car combined with legendary MINI go kart handling and
all-new BMW Group engines. The new MINI is a lot like nothing else.”
Customers looking to purchase a new MINI Hardtop can now begin using
the configurator on MINIUSA.com to build, customize and order their
new MINI Hardtop. The configurator allows customers to tap into more
than 10 million different combinations of accessories and colors to
custom build their new MINI Hardtop.
The new MINI Hardtop, which arrives at dealerships in the spring, is
the next generation of the core volume model in the MINI product
lineup, making up 40 percent of the total U.S. sales in 2013.
About MINI in the US MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 119 MINI
passenger car dealers in 38 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of seven unique vehicles.
Journalist notes: Media information about MINI and
its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the
internet at: www.MINIUSA.com.