Salkowsky to be Head of MINI Key Account Management
Position takes Salkowsky to Munich Starting November 1, 2014
Woodcliff Lake, NJ – August 25, 2014…MINI USA
announced that Tom Salkowsky, current Head of MINI USA Marketing, has
accepted a new position within the global MINI organization. Starting
November 1st, Salkowsky, who will relocate to Munich, will be
Department Head of the Key Account Management group.
In his new role, Salkowsky will support MINI’s vision and mission as
the brand looks ahead to its next fifty-five years. “This opportunity
comes at a pivotal and exciting time for the brand, and I am thrilled
to be a part of it,” said Salkowsky. “This relocation to Munich will
allow me to work globally to support a brand I am so passionate about,
alongside a team of amazing colleagues and partners who I know feel
Salkowsky, who oversaw all MINI brand communications for the past
four years, has been a member of the BMW family since 1992. Since
December 2010, Tom has lead all MINI Marketing Communications and been
responsible for all brand communications, advertising, media
planning/buying, national and dealer communications, digital, market
segmentation/research and social media.
“Tom has done so much for MINI here in the US, and we know he is the
right choice to take on this new role,” said David Duncan, VP of MINI
USA. “While we are sad to see him go, we know that his enthusiasm and
passion for MINI will still be felt here in the U.S., as he takes on
this global role.”
Salkowsky starts his new MINI adventure in Munich effective November
1st, with his wife Dana and two children, Olivia and TJ.
A successor for Tom’s current role at MINI USA will be announced in
the upcoming weeks.
About MINI in the US MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 120 MINI
passenger car dealers in 38 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of seven unique vehicles.
Journalist notes: Media information about MINI and
its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the
internet at: www.MINIUSA.com.