Ten current and past owners to live out their fantasy test
drive in the new MINI
Contest asked owners to submit how they would test drive the new
Ten winners will now live out their test drive experience and
design a brand new “MINI Originals” package
MINI community will vote on their favorite and the winning package
will be available for order on MINIUSA.com and at select dealerships
Woodcliff Lake, NJ – January 28, 2014… The results
are in! MINI USA has selected ten finalists, including one “Fan
Favorite” voted on by the MINI community, to live out their Final
Test Test Drive. Past and present MINI owners dreamed up and
submitted photos and videos of their dream test drive as part of the
contest to launch the new MINI Hardtop.
In their submissions, past and present owners were asked to highlight
what features of the new MINI Hardtop they are most revved up about
testing before the third generation of the iconic MINI arrives at
dealerships in the spring.
And the winners are:
Brian and Michelle Colvard – Houston, TX (People’s Choice)
Alex Coyle – Virginia Beach, VA
Ryan George – Evington, VA
Thomas Grinton, Chicago, IL
Holly Holmes – Houston, TX
Thomas Lhamon – Flat Rock, MI
Adrienne Ray – Methuen, MA
Chris Revelle – Atlanta, GA
Rebecca Smith – Chicago, IL
Ann Yueh – Corona, CA
These 10 finalists will each have the experience of a lifetime when
MINI USA makes their test drive come to life this February. The test
drives will also be captured on video and shared with the MINI
community at a later date.
Each Final Test Test Drive finalist will also have the opportunity to
work with an illustrator to create a brand new “MINI Originals”
package. The MINI community will then vote on the designs and one
lucky winner’s package will be available for order on MINIUSA.com and
at select dealerships across the country.
“We gave the MINI community the unique opportunity to experience the
new MINI Hardtop however they wanted, and to test whatever features
were most exciting to them,” said Tom Salkowsky, Department Head, MINI
USA Marketing. “The response has been overwhelming and it was amazing
to see how creative our community was in their submissions. We can’t
wait to see the custom designs they will turn out next month.”
Over 800 entries were received during the 25-day submission phase.
Friends and fans then had the opportunity to view each submission and
vote for their favorite. MINI USA received over 11,000 votes in less
than four days. The fan favorite automatically received a spot among
the top ten finalists. The remaining winners were selected by members
of the MINI USA product and marketing teams.
To view the top ten Final Test Test Drives finalists and their
entries visit www.MINIFTTD.com.
About MINI in the US MINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 119 MINI
passenger car dealers in 38 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of seven unique vehicles.
Journalist notes: Media information about MINI and
its products is available to journalists on-line at www.miniusanews.com.
Consumer information about MINI products is available via the
internet at: www.MINIUSA.com.