NEW PATHS TO EFFICIENCY: BMW AT THE 2008 LOS ANGELES INTERNATIONAL AUTO SHOW

North American debuts for all-new BMW 7 Series as well as the BMW Concept 7
Series ActiveHybrid and BMW Advanced Diesel models with BluePerformance

Woodcliff Lake, NJ - November 19, 2008... BMW today showcased a wide range of
models and technologies as part of its ongoing EfficientDynamics strategy that
exemplifies the German firm's commitment to reducing harmful emissions and to
help protect the environment. Rather than focus on just a few models and one or
two types of technology, BMW applies its principles to all of its vehicles
using a wide variety of technologies. Immediately prior to their market launch
in the US and Canada, the 335d Sedan and the X5 xDrive35d Sports Activity
Vehicle(R), featuring BluePerformance technology, are being presented to the
public in California. Parallel to the North American debut of the all-new BMW
7 Series, the BMW Concept 7 Series ActiveHybrid, BMW's second ActiveHybrid
Concept, the BMW Concept X6 ActiveHybrid, will also be seen in Los Angeles.
Also featured will be the updated 2009 BMW 3 Series Sedan and Sports Wagon.

BMW 7 Series again sets the benchmark
The all-new fifth generation of the BMW 7 Series radiates a natural presence,
inherent sportiness and an elegance born of precision in concept and execution.
A new V-8 engine with direct injection and twin turbochargers expresses BMW
EfficientDynamics at the highest level of performance. The 4.4-liter,
twin-turbo V-8 delivers 400 hp and 450lb-ft of torque. New, exclusive BMW
driver-assistance systems and comfort-related features further add to a truly
exceptional driving and riding experience.

Inside the new 7, the ambiance is luxurious, of transcendent quality and - most
important of all - inviting. The driver-oriented control center features Black
Panel technology. More functions than ever are conveniently accessible to the
driver from the multi-function steering wheel.

The new 7 is BMW's first passenger car with multi-link double-wishbone front
suspension. The new Integral V rear suspension incorporates extensive use of
aluminum. On the long wheelbase 750Li, self-leveling air suspension is
standard. Also new, and a world premiere: Integral Active Steering, which adds
speed-sensitive rear-wheel steering. With the standard Driving Dynamics
Control, the driver can choose between four settings for shock-absorber
firmness, transmission shift characteristics, engine-throttle response and
power-steering assist.

An array of innovative driver-assistance options unique in the luxury segment
includes Active Cruise Control with new stop-and-go capability, Lane Departure
Warning, Active Blind Spot Detection, Head-up Display, High Beam Assistant, BMW
Night Vision with new Pedestrian Detection, Side View and Back-up Cameras.

All of this will make the new 7 once again the benchmark for performance,
luxury, efficiency and safety when it arrives in the US in early 2009.

BMW Concept 7 Series ActiveHybrid: The BMW of hybrids
As an integral part of the BMW EfficientDynamics strategy, the BMW Concept 7
Series ActiveHybrid previews the potential of BMW ActiveHybrid technology in a
luxury sedan. In typical BMW fashion, this new concept car combines a
significant reduction of fuel consumption and emissions with a level of driving
dynamics never seen before even in this class of hybrid cars.

The BMW Concept 7 Series ActiveHybrid is an intelligent symbiosis of BMW's new
twin-turbo V8 engine and electric drive as a mild hybrid concept. A compact
electric motor, integrated into the transmission housing, replaces the
conventional alternator as well as the starter. Power to run all electrics
on-board the car is generated by means of Brake Energy Regeneration. The
combination of internal combustion engine and electric motor take the
twin-turbo 4.4-liter V8's already potent 400 horsepower and 450 lb-ft of torque
and supplies an additional 20 horsepower and up to 155 lb-ft of torque as
needed. The drivetrain technology featured in the concept car allows enhanced
driving dynamics together with a reduction of fuel consumption and emissions by
15 percent in the EU test cycle compared to the same car running on a
combustion engine alone. At the same time the use of BMW ActiveHybrid
technology does not require any compromises in driving qualities and features
of the BMW 7 Series.

Energy is stored in a compact lithium-ion battery housed in the luggage
compartment. An Auto Start Stop function helps to ensure optimum efficiency in
all driving situations.

The hybrid technology showcased in the BMW Concept 7 Series ActiveHybrid is
perfectly suited to the new benchmark in the full-sized performance luxury
sedan segment just as the two-mode hybrid technology used in the BMW Concept X6
ActiveHybrid, also on display in Los Angeles, is well matched to the world's
first Sports Activity Coupe.

BMW Advanced Diesel with BluePerformance: efficiency and dynamics in abundance
With the introduction of the new BMW Advanced diesel powered 335d and X5
xDrive35d models, the BMW Group announces another step in its strategy for
EfficientDynamics. Both models will feature a 50-state emission compliant
version of BMW's award winning sequential-turbo 3.0-liter diesel engine - the
first performance-oriented and efficient Advanced Diesel engine in BMW's U.S.
line.

The sequential-turbo 3.0-liter diesel engine powering both models employs both
a very small and a larger turbocharger combined with an innovative intake
system enabling the engine to develop 265 hp. Even more impressive are the
torque characteristics. Fully 80% of the torque is available from 1100rpm to
4200rpm. The peak torque is 425 lbs-ft at 1750rpm - almost as much as BMW's
6.0-liter V12. The performance is what the enthusiast would expect from a
BMW. The 335d is capable of sprinting from 0 - 60 mph in six seconds flat. The
X5 xDrive35d will do it in 6.9 seconds. No other diesels in the US will
perform like this pair of BMW Advanced Diesel models.

Coupled with this performance potential is impressive fuel economy. The EPA
mileage estimates for the 335d are 23 city and 36 highway. The X5 xDrive35d is
rated at 19 mpg city and 26 mpg highway. Both offer the convenience of
travelling approximately 580 miles between fill-ups.

Thanks to BluePerformance technology, this unparalleled blend of performance
and efficiency can only be found in a BMW Advanced Diesel.

2009 BMW 3 Series Sedan and Sports Wagon: The quintessential sports sedan and
wagon once again raise the bar
The 2009 3 Series Sedan and Sports Wagon are poised to maintain market
leadership with updated exterior and interior styling, new technologies,
enhanced ergonomics and the introduction of BMW Advanced Diesel with
BluePerformance in the 335d Sedan.

A Subtle freshening of exterior design features a new front end, more dynamic
profile, and wider rear stance. Headlights and taillights are new, yet present
a typically BMW look, innovative lighting technology and 3-dimensional effects.
The refinement of the interior design reflects and complements the distinctive
exterior design. Among functional updates are ergonomically enhanced placement
of power-window controls for the driver and new, expanded storage
possibilities.

The optional onboard navigation system features an all-new iDrive control
concept and display. It offers new menus, new direct-select keys and
Programmable Memory Keys. Subscribers to the optional BMW Assist Convenience
Plan can access "BMW Search" to quickly find a desired business or other point
of interest with just a key word search, using Google search technology and
intelligence, even from the convenience of your home or office. Once a
destination has been found, route guidance or a hands-free call from a
Bluetooth® -linked phone is available at just a simple push of a button.

For 2009, BMW maintains its position as a leader in technology while providing
the most innovative blend of performance and fuel economy that are the
hallmarks of BMW EfficientDynamics.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975.
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW
Group in the United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, an industrial design firm in California; a technology office in
Silicon Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all Z4
models and X5 Sports Activity Vehicles and the upcoming X6 Sport Activity
Coupe. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales
headquarters for North, Central and South America, is located in Woodcliff
Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet
at:

www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorcycles.com
www.miniusa.com
www.rolls-roycemotorcars.com

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Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com. Broadcast quality video footage is available via The
NewsMarket at www.thenewsmarket.com.

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