Munich / Jukkasjärvi. Commissioned by the MINI brand
and on behalf of the ICEHOTEL in Lapland, Sweden, DesignworksUSA has
created a deluxe hotel suite made of ice and snow. Each year the
ICEHOTEL invites artists and partners to design individual rooms that
turn the hotel into a unique place of inspiration. For the 2013/2014
winter season a MINI deluxe suite was designed and implemented by the
wholly owned BMW Group subsidiary DesignworksUSA.
The interior concept: A confluence of nature and design.
In 1991 a group of artists constructed a hotel made entirely of ice
in Jukkasjärvi, Sweden. Ever since then, the ICEHOTEL has been
designed and built anew each year by a variety of artists and
designers – only to disappear again when the sun melts the ice in
spring. For the DesignworksUSA team this natural, cyclical
transformation of the hotel was the inspiration for the design concept
of teh deluxe suite “MINI Evolution”. The room’s design elements take
their cue from the shapes and outlines of Lapland’s flora and fauna
and combine these with the iconic design language of MINI, which is
likewise reinterpreted time and again in an ongoing creative process.
The results are sculptures that hover in a realm of artistic suspense
between nature and human design. A further design feature around the
sleeping area uses a modern-day cave painting technique to record on
ice the story of the sculptures’ genesis.
The ice blocks used for the illuminated sculptures and furniture in
the interior are cut out of the frozen Torne river in Jukkasjärvi.
Headed by the chief designer of the ICEHOTEL it took 38 artists, five
lighting designers and 55 workmen twelve weeks to create this edifice.
Specifications of the deluxe suite “MINI Evolution”
Size of the suite: 49 m² (445 sq ft)
The “MINI Evolution” deluxe suite for two includes a private sauna
as well as a heated relaxation area with its own bathroom, the use
of a MINI Countryman is included
Details of the ICEHOTEL
Address: Marknadsvagen 63, Jukkasjarvi 98191, Sweden
Open in the 2013/2014 season from December 2013 to 14.04.2014
The ICEHOTEL has a total of 13 art suites and 2 deluxe suites
BMW Group DesignworksUSA is a creative consultancy that’s been
driving innovation for forty years. Acquired by BMW Group in 1995,
DesignworksUSA enables its parent company as well as
internationally-renowned clients outside the automotive industry to
grow their businesses through design and a portfolio of creative
consulting services. With clients including Coca Cola, Dassault
Aviation, Embraer, HEAD, HP, Intermarine, John Deere, Microsoft, Bay
Area Rapid Transit (BART), Siemens and Varian Medical Systems,
DesignworksUSA is deeply immersed in a broad cross-section of
industries. Combining cross-fertilized knowledge with strategic
long-term perspectives and global context provided by studios in Los
Angeles, Munich, and Shanghai, DesignworksUSA draws upon its unique
and vibrant resources to create the future.
The BMW Group is the leading premium manufacturer of automobiles and
motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As
a global company, the BMW Group operates 28 production and assembly
facilities in 13 countries and has a global sales network in more than
In 2013, the BMW Group sold around 1.963 million cars and 115,215
motorcycles worldwide. The profit before tax for the financial year
2012 was euro 7.82 billion on revenues amounting to euro 76.85
billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.