It’s great to be back in the US again – MINI’s “home away from home”.
2013 was a huge year for MINI, with:
- The 100-year celebrations at Oxford
- The premiere of the new MINI, which you see here behind me
- And to top it off, a record year in worldwide sales
Last year we delivered more MINIs around the globe than ever before
with over 305,000 cars. We achieved this – above all – through strong
gains in Asia and the Americas. Here in the US – by far MINIs largest
market – the brand achieved its best year in sales ever with over
66.000 cars sold.
Two things are clear from our success here: Americans are big fans of
the MINI brand and this market is really important to MINI.
On that note, I would like to say a big thank you to Jim McDowell for
all of his hard and passionate work with MINI in the US. Jim has
retired after eight years at the helm and we wish him all the best.
His successor, David Duncan, will be looking to build upon the success
story of MINI in the Americas.
In Asia, the MINI community is clearly expanding. We achieved record
deliveries in China, with sales increasing by more than twenty percent
last year. Looking ahead, we are aiming once again for further growth
in 2014. Of course, the new MINI will play a decisive role in
providing for further momentum.
We have taken a quantum leap in the interior, design, function and
finish of this car. And it’s been turning heads since its premiere
last November – the response to the new MINI has been overwhelmingly
positive. We aim to grow even more – not just here in the U.S., but
right across the globe. We are now laying the groundwork for the future.
As we develop the MINI brand, I can assure you that we remain true to
the heritage that defines it:
- pure go-kart feeling,
- outstanding, iconic design.
- and extreme driving fun
For those fans looking for even more driving fun, all models are
available as John Cooper Works versions. The MINI John Cooper Works
Countryman ALL4 proved its power last year by winning the Dakar Rally.
After the seventh leg of this year’s rally the MINI is once again in
first place. And the story of John Cooper Works goes on: Today we are
presenting a concept car, which delivers an insight into the future of
the sportiest MINI.
Ladies and Gentlemen, I’m pleased to present – here in Detroit – the
world premiere of the MINI John Cooper Works Concept Vehicle!