Woodcliff Lake, NJ – August 21, 2014… The first-ever
BMW M4 was welcomed into the BMW M family by navigating through a
thrilling, one-of-a kind course created almost entirely out of current
and classic BMW M vehicles sourced from fans. BMW enthusiasts from
all over the country volunteered their BMW M vehicles from every
generation to be a part of this exclusive experience, including an
ultra-rare BMW 1 Series M Coupe.
With 49 total cars, 4 race cars and more than 11,566 horsepower,
precision drivers Matt Mullins, Chief Driving Instructor, BMW
Performance Driving School, and Chris Forsberg, Formula Drift
Champion, put the BMW M4 through the specially-designed course that
formed the shape of a BMW M Series logo - revealed at the end of the video.
The 2015 BMW M4 Coupe is powered by the same 3.0-liter inline-6
cylinder engine with M TwinPower Turbo technology as its M3 sibling.
The BMW M4 Coupe features increased performance levels that
distinguish it from previous generations of the M3 family, delivering
425 horsepower. The BMW M4 Coupe will start with an MSRP of $65,125.
The M Initiation video is now available on BMW of North America's
YouTube and social media channels with the hashtag #MRated.
KBS (Kirschenbaum Bond Senecal + Partners), the agency of record for
BMW of North America, created the M Initiation video and is
responsible for BMW of North America's television, digital advertising
and social media activations.
For updates on M Initiation on BMW’s social media platforms, follow
the conversation with:
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s global
manufacturing network and is the exclusive manufacturing plant for all
X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity
Coupes. The BMW Group sales organization is represented in the U.S.
through networks of 339 BMW passenger car and BMW Sports Activity
Vehicle centers, 139 BMW motorcycle retailers, 120 MINI passenger car
dealers, and 35 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group’s sales headquarters for North America, is
located in Woodcliff Lake, New Jersey.